KJCKorea
Journal Central

@article{ART002871955},
author={Lee, Sangho and Kwangmoon Cho},
title={A Study on Management Strategies and Management Performance According to Organizational Culture Types in the Digital Economy Era},
journal={Journal of Internet of Things and Convergence},
issn={2466-0078},
year={2022},
volume={8},
number={4},
pages={85-96},
doi={10.20465/KIOTS.2022.8.4.085}

TY - JOUR
AU - Lee, Sangho
AU - Kwangmoon Cho
TI - A Study on Management Strategies and Management Performance According to Organizational Culture Types in the Digital Economy Era
JO - Journal of Internet of Things and Convergence
PY - 2022
VL - 8
IS - 4
PB - The Korea Internet of Things Society
SP - 85
EP - 96
SN - 2466-0078
AB - The purpose of this study was to investigate how the management strategies and organizational culture required in the digital economy have an effect on business performance. It provided basic data on management strategies and organizational culture necessary to approach as a digital leading country. For data collection, a survey was conducted from March 1 to May 30, 2022 for companies located in J province and engaged in industries related to the digital economy. The survey was conducted online and non-face-to-face, and a total of 225 companies participated in the survey. For statistical analysis, frequency analysis, exploratory factor analysis and reliability analysis, cluster analysis, independent sample t-test, and multiple regression analysis were performed. The research results are as follows. First, organizational culture was classified into high and low groups according to preference in innovation oriented, relationship oriented, task oriented, and hierarchical oriented. Second, the 4 types of organizational culture showed differences in prospectors strategy, analyzers strategy, defenders strategy, differentiation strategy, cost leadership strategy, financial performance, and non-financial performance according to preference. Third, management strategies affecting financial performance were found to be analyzers strategy, differentiation strategy, prospectors strategy, and cost leadership strategy. Fourth, management strategies affecting non-financial performance were found to be differentiation strategy, defenders strategy, analysis strategy, offensive strategy, cost leadership strategy, and focus strategy. Fifth, organizational culture affecting financial performance was found to be task oriented. Sixth, organizational culture affecting non-financial performance was found to be innovation oriented and relationship oriented. Through these studies, it is expected that the economy will be revitalized in the domestic market and a growth ecosystem that can take a new leap forward is created in the global market.
KW - Digital Economy;Organizational Culture;Adaptation Strategy;Competitive Strategy;Business Performance
DO - 10.20465/KIOTS.2022.8.4.085
ER -

Lee, Sangho and Kwangmoon Cho. (2022). A Study on Management Strategies and Management Performance According to Organizational Culture Types in the Digital Economy Era. Journal of Internet of Things and Convergence, 8(4), 85-96.

Lee, Sangho and Kwangmoon Cho. 2022, "A Study on Management Strategies and Management Performance According to Organizational Culture Types in the Digital Economy Era", Journal of Internet of Things and Convergence, vol.8, no.4 pp.85-96. Available from: doi:10.20465/KIOTS.2022.8.4.085

Lee, Sangho, Kwangmoon Cho "A Study on Management Strategies and Management Performance According to Organizational Culture Types in the Digital Economy Era" Journal of Internet of Things and Convergence 8.4 pp.85-96 (2022) : 85.

Lee, Sangho, Kwangmoon Cho. A Study on Management Strategies and Management Performance According to Organizational Culture Types in the Digital Economy Era. 2022; 8(4), 85-96. Available from: doi:10.20465/KIOTS.2022.8.4.085

Lee, Sangho and Kwangmoon Cho. "A Study on Management Strategies and Management Performance According to Organizational Culture Types in the Digital Economy Era" Journal of Internet of Things and Convergence 8, no.4 (2022) : 85-96.doi: 10.20465/KIOTS.2022.8.4.085

Lee, Sangho; Kwangmoon Cho. A Study on Management Strategies and Management Performance According to Organizational Culture Types in the Digital Economy Era. Journal of Internet of Things and Convergence, 8(4), 85-96. doi: 10.20465/KIOTS.2022.8.4.085

Lee, Sangho; Kwangmoon Cho. A Study on Management Strategies and Management Performance According to Organizational Culture Types in the Digital Economy Era. Journal of Internet of Things and Convergence. 2022; 8(4) 85-96. doi: 10.20465/KIOTS.2022.8.4.085

Lee, Sangho, Kwangmoon Cho. A Study on Management Strategies and Management Performance According to Organizational Culture Types in the Digital Economy Era. 2022; 8(4), 85-96. Available from: doi:10.20465/KIOTS.2022.8.4.085

Lee, Sangho and Kwangmoon Cho. "A Study on Management Strategies and Management Performance According to Organizational Culture Types in the Digital Economy Era" Journal of Internet of Things and Convergence 8, no.4 (2022) : 85-96.doi: 10.20465/KIOTS.2022.8.4.085