@article{ART002891745},
author={Jiang. Bao-Zhi and YoungSook Lee and Lee, Jieun},
title={Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews},
journal={Journal of Internet of Things and Convergence},
issn={2466-0078},
year={2022},
volume={8},
number={5},
pages={47-54},
doi={10.20465/KIOTS.2022.8.5.047}
TY - JOUR
AU - Jiang. Bao-Zhi
AU - YoungSook Lee
AU - Lee, Jieun
TI - Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews
JO - Journal of Internet of Things and Convergence
PY - 2022
VL - 8
IS - 5
PB - The Korea Internet of Things Society
SP - 47
EP - 54
SN - 2466-0078
AB - The development of the Internet of Things led to new services that did not exist before. This required a change to the existing network. This study aims to verify the service quality, satisfaction, repurchase intention relationship, and the moderating effect of online reviews of Chinese consumers using fashion shopping malls. The results of the study showed that from the perspective of consumers in their 20s and 30s in China, the type, reliability, convenience, and interaction of service quality had a positive effect on customer satisfaction and repurchase intention. In addition, negative reviews among online reviews had a great influence on repurchase intention. Based on the results of the study, it will help improve the effect on online product reviews and in-depth understanding of the acceptance of online product reviews for online fashion shopping malls, and establish strategies for fashion companies to effectively manage online product reviews information.
KW - On-line Fashion Shopping Mall;Service Quality;Repurchase Intention;On-line Reviews
DO - 10.20465/KIOTS.2022.8.5.047
ER -
Jiang. Bao-Zhi, YoungSook Lee and Lee, Jieun. (2022). Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews. Journal of Internet of Things and Convergence, 8(5), 47-54.
Jiang. Bao-Zhi, YoungSook Lee and Lee, Jieun. 2022, "Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews", Journal of Internet of Things and Convergence, vol.8, no.5 pp.47-54. Available from: doi:10.20465/KIOTS.2022.8.5.047
Jiang. Bao-Zhi, YoungSook Lee, Lee, Jieun "Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews" Journal of Internet of Things and Convergence 8.5 pp.47-54 (2022) : 47.
Jiang. Bao-Zhi, YoungSook Lee, Lee, Jieun. Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews. 2022; 8(5), 47-54. Available from: doi:10.20465/KIOTS.2022.8.5.047
Jiang. Bao-Zhi, YoungSook Lee and Lee, Jieun. "Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews" Journal of Internet of Things and Convergence 8, no.5 (2022) : 47-54.doi: 10.20465/KIOTS.2022.8.5.047
Jiang. Bao-Zhi; YoungSook Lee; Lee, Jieun. Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews. Journal of Internet of Things and Convergence, 8(5), 47-54. doi: 10.20465/KIOTS.2022.8.5.047
Jiang. Bao-Zhi; YoungSook Lee; Lee, Jieun. Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews. Journal of Internet of Things and Convergence. 2022; 8(5) 47-54. doi: 10.20465/KIOTS.2022.8.5.047
Jiang. Bao-Zhi, YoungSook Lee, Lee, Jieun. Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews. 2022; 8(5), 47-54. Available from: doi:10.20465/KIOTS.2022.8.5.047
Jiang. Bao-Zhi, YoungSook Lee and Lee, Jieun. "Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews" Journal of Internet of Things and Convergence 8, no.5 (2022) : 47-54.doi: 10.20465/KIOTS.2022.8.5.047
