본문 바로가기
  • Home

Analysis of the Relationship between Service Quality, Satisfaction and Repurchase Intention of On-line Fashion Shopping Malls and the Moderating Effect of Online Reviews

  • Journal of Internet of Things and Convergence
  • Abbr : JKIOTS
  • 2022, 8(5), pp.47-54
  • Publisher : The Korea Internet of Things Society
  • Research Area : Engineering > Computer Science > Internet Information Processing
  • Received : July 22, 2022
  • Accepted : September 13, 2022
  • Published : October 31, 2022

Jiang. Bao-Zhi 1 YoungSook Lee 1 Lee, Jieun 1

1동명대학교

Accredited

ABSTRACT

The development of the Internet of Things led to new services that did not exist before. This required a change to the existing network. This study aims to verify the service quality, satisfaction, repurchase intention relationship, and the moderating effect of online reviews of Chinese consumers using fashion shopping malls. The results of the study showed that from the perspective of consumers in their 20s and 30s in China, the type, reliability, convenience, and interaction of service quality had a positive effect on customer satisfaction and repurchase intention. In addition, negative reviews among online reviews had a great influence on repurchase intention. Based on the results of the study, it will help improve the effect on online product reviews and in-depth understanding of the acceptance of online product reviews for online fashion shopping malls, and establish strategies for fashion companies to effectively manage online product reviews information.

Citation status

* References for papers published after 2022 are currently being built.