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@article{ART003029596},
author={Lee, Sangho and Kwangmoon Cho},
title={Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance},
journal={Journal of Internet of Things and Convergence},
issn={2466-0078},
year={2023},
volume={9},
number={6},
pages={83-92},
doi={10.20465/KIOTS.2023.9.6.083}

TY - JOUR
AU - Lee, Sangho
AU - Kwangmoon Cho
TI - Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance
JO - Journal of Internet of Things and Convergence
PY - 2023
VL - 9
IS - 6
PB - The Korea Internet of Things Society
SP - 83
EP - 92
SN - 2466-0078
AB - The purpose of this study is to provide a rational management strategy to improve the management performance of companies through intellectual property activities. Through this study, we aim to explore countermeasures to strengthen competitiveness in a changing global environment. A survey of 200 companies was conducted from September 1 to October 30, 2023. Statistical analysis was conducted using frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and difference analysis. The conclusions are as follows. First, the impact of intellectual property activities on management performance was found to be creation and utilization. Second, the impact of management strategies on management performance was found to be differentiation strategy, cost advantage strategy, and concentration strategy. Third, cost advantage strategy has a partial mediation effect on the relationship between creation activities and managerial performance of intellectual property activities. Fourth, the differentiation strategy has a partial mediating effect on the relationship between the creation of intellectual property activities and managerial performance. In addition, differentiation strategy has a full mediating effect on the relationship between the utilization of intellectual property activities and performance. Fifth, concentration strategy has a partial mediating effect on the relationship between intellectual property activity utilization and management performance. Sixth, there is a difference between creation activities, protection activities, utilization activities, cost advantage strategy, differentiation strategy, financial performance, and non-financial performance based on venture certification status. As the importance of intellectual property is increasing in the era of technological hegemony, IoT companies will need to improve their management performance through venture certification and strategies utilizing intellectual property in order to secure future competitiveness. Based on this study, we hope that IoT companies will maximize their performance by implementing efficient strategies that consider IP activities.
KW - Management Performance;Intellectual Property Activities;Cost Leadership Strategy;Differentiation Strategy;Concentration Strategy
DO - 10.20465/KIOTS.2023.9.6.083
ER -

Lee, Sangho and Kwangmoon Cho. (2023). Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance. Journal of Internet of Things and Convergence, 9(6), 83-92.

Lee, Sangho and Kwangmoon Cho. 2023, "Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance", Journal of Internet of Things and Convergence, vol.9, no.6 pp.83-92. Available from: doi:10.20465/KIOTS.2023.9.6.083

Lee, Sangho, Kwangmoon Cho "Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance" Journal of Internet of Things and Convergence 9.6 pp.83-92 (2023) : 83.

Lee, Sangho, Kwangmoon Cho. Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance. 2023; 9(6), 83-92. Available from: doi:10.20465/KIOTS.2023.9.6.083

Lee, Sangho and Kwangmoon Cho. "Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance" Journal of Internet of Things and Convergence 9, no.6 (2023) : 83-92.doi: 10.20465/KIOTS.2023.9.6.083

Lee, Sangho; Kwangmoon Cho. Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance. Journal of Internet of Things and Convergence, 9(6), 83-92. doi: 10.20465/KIOTS.2023.9.6.083

Lee, Sangho; Kwangmoon Cho. Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance. Journal of Internet of Things and Convergence. 2023; 9(6) 83-92. doi: 10.20465/KIOTS.2023.9.6.083

Lee, Sangho, Kwangmoon Cho. Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance. 2023; 9(6), 83-92. Available from: doi:10.20465/KIOTS.2023.9.6.083

Lee, Sangho and Kwangmoon Cho. "Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance" Journal of Internet of Things and Convergence 9, no.6 (2023) : 83-92.doi: 10.20465/KIOTS.2023.9.6.083