@article{ART003198773},
author={Bae Jung Ho},
title={Reconstruction of Desire and Experience in the Digital Age: A Philosophical Inquiry into SNS Algorithms through the Theories of Hume and Deleuze-Guattari Algorithm},
journal={Journal of Internet of Things and Convergence},
issn={2466-0078},
year={2025},
volume={11},
number={2},
pages={157-171}
TY - JOUR
AU - Bae Jung Ho
TI - Reconstruction of Desire and Experience in the Digital Age: A Philosophical Inquiry into SNS Algorithms through the Theories of Hume and Deleuze-Guattari Algorithm
JO - Journal of Internet of Things and Convergence
PY - 2025
VL - 11
IS - 2
PB - The Korea Internet of Things Society
SP - 157
EP - 171
SN - 2466-0078
AB - Advances in digital technology and social‑media (SNS) algorithms are radically reshaping the formation and allocation of human experience and desire. Drawing on David Hume’s empiricism and Gilles Deleuze–Félix Guattari’s theory of desiring‑production, this study philosophically examines how SNS algorithms construct experience and capture, amplify, and manipulate desire. Hume’s account shows that cognition and belief emerge from the habitual consolidation of repeated impressions; SNS algorithms mirror this process by selectively reinforcing particular user experiences. Deleuze and Guattari, viewing desire as a productive flow rather than a lack, provide a framework for analysing the algorithmic modulation of human desires. Our analysis demonstrates that SNS algorithms fragment experience into micro‑events, continuously harvest behavioural data, and intensify iterative recommendations, thereby entrenching specific cognitive patterns and habits. Within such algorithmic feedback loops, desire is reshaped into an ever‑renewed craving for algorithmically curated stimuli, constraining individual autonomy and critical reflection. In the context of digital capitalism, experience and desire become instruments for capital accumulation, while human subjectivity is reconfigured into a data‑driven consumer identity. To counter these dynamics, the study highlights three imperatives: (i) a critical literacy of algorithmic operations, (ii) the development of alternative technological designs and robust data‑ethics frameworks, and (iii) agentic practices that reclaim self‑determination. These measures collectively aim to safeguard human freedom and dignity amid pervasive algorithmic power.
KW - Digital experience;Reconstruction of desire;SNS algorithms;Empiricism;Capitalism and desire;Human subjectivity
DO -
UR -
ER -
Bae Jung Ho. (2025). Reconstruction of Desire and Experience in the Digital Age: A Philosophical Inquiry into SNS Algorithms through the Theories of Hume and Deleuze-Guattari Algorithm. Journal of Internet of Things and Convergence, 11(2), 157-171.
Bae Jung Ho. 2025, "Reconstruction of Desire and Experience in the Digital Age: A Philosophical Inquiry into SNS Algorithms through the Theories of Hume and Deleuze-Guattari Algorithm", Journal of Internet of Things and Convergence, vol.11, no.2 pp.157-171.
Bae Jung Ho "Reconstruction of Desire and Experience in the Digital Age: A Philosophical Inquiry into SNS Algorithms through the Theories of Hume and Deleuze-Guattari Algorithm" Journal of Internet of Things and Convergence 11.2 pp.157-171 (2025) : 157.
Bae Jung Ho. Reconstruction of Desire and Experience in the Digital Age: A Philosophical Inquiry into SNS Algorithms through the Theories of Hume and Deleuze-Guattari Algorithm. 2025; 11(2), 157-171.
Bae Jung Ho. "Reconstruction of Desire and Experience in the Digital Age: A Philosophical Inquiry into SNS Algorithms through the Theories of Hume and Deleuze-Guattari Algorithm" Journal of Internet of Things and Convergence 11, no.2 (2025) : 157-171.
Bae Jung Ho. Reconstruction of Desire and Experience in the Digital Age: A Philosophical Inquiry into SNS Algorithms through the Theories of Hume and Deleuze-Guattari Algorithm. Journal of Internet of Things and Convergence, 11(2), 157-171.
Bae Jung Ho. Reconstruction of Desire and Experience in the Digital Age: A Philosophical Inquiry into SNS Algorithms through the Theories of Hume and Deleuze-Guattari Algorithm. Journal of Internet of Things and Convergence. 2025; 11(2) 157-171.
Bae Jung Ho. Reconstruction of Desire and Experience in the Digital Age: A Philosophical Inquiry into SNS Algorithms through the Theories of Hume and Deleuze-Guattari Algorithm. 2025; 11(2), 157-171.
Bae Jung Ho. "Reconstruction of Desire and Experience in the Digital Age: A Philosophical Inquiry into SNS Algorithms through the Theories of Hume and Deleuze-Guattari Algorithm" Journal of Internet of Things and Convergence 11, no.2 (2025) : 157-171.
