@article{ART003237283},
author={Yanlin Wu and YoungSook Lee},
title={Effects of perceived benefits and perceived sacrifices on user satisfaction for SNS platform AI fashion recommendation services: Centered on product involvement regulatory effects},
journal={Journal of Internet of Things and Convergence},
issn={2466-0078},
year={2025},
volume={11},
number={4},
pages={123-134}
TY - JOUR
AU - Yanlin Wu
AU - YoungSook Lee
TI - Effects of perceived benefits and perceived sacrifices on user satisfaction for SNS platform AI fashion recommendation services: Centered on product involvement regulatory effects
JO - Journal of Internet of Things and Convergence
PY - 2025
VL - 11
IS - 4
PB - The Korea Internet of Things Society
SP - 123
EP - 134
SN - 2466-0078
AB - This study analyzed the effect of perceived benefits and perceived sacrifices on user satisfaction for content provided by AI fashion recommendation services on SNS platforms for female consumers of Generation Z in China, and investigated the moderating effect of product involvement on this relationship. For the empirical analysis, an online survey was conducted on 306 women of Generation Z living in Beijing between June 1 and 15, 2025, and analyzed using SPSS24.0 and AMOS26. Results show that convenience, ease of use, and enjoyment significantly increase satisfaction, while discover ability does not. Usage complexity and privacy concerns negatively impact satisfaction, but perceived cost and emotional fatigue are not significant. Notably, in the low product involvement group, both perceived benefits and perceived sacrifices positively affect satisfaction, whereas in the high involvement group, perceived sacrifices have a negative effect. These findings highlight that users’ satisfaction with AI fashion recommendations varies by their level of product involvement, offering practical insights for SNS-based fashion platforms targeting Gen Z women in China. Korea Internet of Things Society.
KW - Chinese Gen Z Consumers;SNS Platforms;AI Fashion Recommendation Services;Perceived Benefits;Perceived Sacrifices;Product Involvement
DO -
UR -
ER -
Yanlin Wu and YoungSook Lee. (2025). Effects of perceived benefits and perceived sacrifices on user satisfaction for SNS platform AI fashion recommendation services: Centered on product involvement regulatory effects. Journal of Internet of Things and Convergence, 11(4), 123-134.
Yanlin Wu and YoungSook Lee. 2025, "Effects of perceived benefits and perceived sacrifices on user satisfaction for SNS platform AI fashion recommendation services: Centered on product involvement regulatory effects", Journal of Internet of Things and Convergence, vol.11, no.4 pp.123-134.
Yanlin Wu, YoungSook Lee "Effects of perceived benefits and perceived sacrifices on user satisfaction for SNS platform AI fashion recommendation services: Centered on product involvement regulatory effects" Journal of Internet of Things and Convergence 11.4 pp.123-134 (2025) : 123.
Yanlin Wu, YoungSook Lee. Effects of perceived benefits and perceived sacrifices on user satisfaction for SNS platform AI fashion recommendation services: Centered on product involvement regulatory effects. 2025; 11(4), 123-134.
Yanlin Wu and YoungSook Lee. "Effects of perceived benefits and perceived sacrifices on user satisfaction for SNS platform AI fashion recommendation services: Centered on product involvement regulatory effects" Journal of Internet of Things and Convergence 11, no.4 (2025) : 123-134.
Yanlin Wu; YoungSook Lee. Effects of perceived benefits and perceived sacrifices on user satisfaction for SNS platform AI fashion recommendation services: Centered on product involvement regulatory effects. Journal of Internet of Things and Convergence, 11(4), 123-134.
Yanlin Wu; YoungSook Lee. Effects of perceived benefits and perceived sacrifices on user satisfaction for SNS platform AI fashion recommendation services: Centered on product involvement regulatory effects. Journal of Internet of Things and Convergence. 2025; 11(4) 123-134.
Yanlin Wu, YoungSook Lee. Effects of perceived benefits and perceived sacrifices on user satisfaction for SNS platform AI fashion recommendation services: Centered on product involvement regulatory effects. 2025; 11(4), 123-134.
Yanlin Wu and YoungSook Lee. "Effects of perceived benefits and perceived sacrifices on user satisfaction for SNS platform AI fashion recommendation services: Centered on product involvement regulatory effects" Journal of Internet of Things and Convergence 11, no.4 (2025) : 123-134.
