@article{ART003306391},
author={Seong-bin Ko and KANG JUHYUN},
title={Analyzing Immersive Media Art Tourism Experiences Using BERTopic},
journal={Journal of Internet of Things and Convergence},
issn={2466-0078},
year={2026},
volume={12},
number={1},
pages={111-120}
TY - JOUR
AU - Seong-bin Ko
AU - KANG JUHYUN
TI - Analyzing Immersive Media Art Tourism Experiences Using BERTopic
JO - Journal of Internet of Things and Convergence
PY - 2026
VL - 12
IS - 1
PB - The Korea Internet of Things Society
SP - 111
EP - 120
SN - 2466-0078
AB - This study analyzes visitor experiences and emotional responses to the immersive media art exhibition “Nohyung Supermarket” in Jeju by examining 1,166 Google Maps reviews. We collected 2,000 reviews in reverse chronological order and retained 1,166 valid entries after removing missing texts and noise. Using BERTopic-based topic modeling and KcBERT-based sentiment analysis, we identified experiential themes in user-generated content and examined their relationships with sentiment and ratings. Texts were preprocessed and embedded using a RoBERTa-based Korean multitask pretrained model, with UMAP and HDBSCAN applied within BERTopic; sentiment probabilities were computed with KcBERT-base and cross-analyzed by topic. The results highlight sensory immersion, photo spots, family-oriented experiences, and indoor alternative tourism, with strong positive sentiment for immersive and emotionally engaging spatial experiences. In contrast, admission fees, limited space, and circulation inconvenience showed higher negative sentiment, indicating that emotional satisfaction and practical considerations jointly shape evaluations. These findings suggest that media art exhibition management should address both experiential appeal and physical/economic conditions
KW - Immersive Media Art;BERTopic;Topic Modeling;Sentiment Analysis;KcBERT; User-Generated Content;Review Analysis
DO -
UR -
ER -
Seong-bin Ko and KANG JUHYUN. (2026). Analyzing Immersive Media Art Tourism Experiences Using BERTopic. Journal of Internet of Things and Convergence, 12(1), 111-120.
Seong-bin Ko and KANG JUHYUN. 2026, "Analyzing Immersive Media Art Tourism Experiences Using BERTopic", Journal of Internet of Things and Convergence, vol.12, no.1 pp.111-120.
Seong-bin Ko, KANG JUHYUN "Analyzing Immersive Media Art Tourism Experiences Using BERTopic" Journal of Internet of Things and Convergence 12.1 pp.111-120 (2026) : 111.
Seong-bin Ko, KANG JUHYUN. Analyzing Immersive Media Art Tourism Experiences Using BERTopic. 2026; 12(1), 111-120.
Seong-bin Ko and KANG JUHYUN. "Analyzing Immersive Media Art Tourism Experiences Using BERTopic" Journal of Internet of Things and Convergence 12, no.1 (2026) : 111-120.
Seong-bin Ko; KANG JUHYUN. Analyzing Immersive Media Art Tourism Experiences Using BERTopic. Journal of Internet of Things and Convergence, 12(1), 111-120.
Seong-bin Ko; KANG JUHYUN. Analyzing Immersive Media Art Tourism Experiences Using BERTopic. Journal of Internet of Things and Convergence. 2026; 12(1) 111-120.
Seong-bin Ko, KANG JUHYUN. Analyzing Immersive Media Art Tourism Experiences Using BERTopic. 2026; 12(1), 111-120.
Seong-bin Ko and KANG JUHYUN. "Analyzing Immersive Media Art Tourism Experiences Using BERTopic" Journal of Internet of Things and Convergence 12, no.1 (2026) : 111-120.
