KJCKorea
Journal Central

@article{ART001002829},
author={Jung SeChang and 유효상},
title={The Preference of Consumers for the Channels and the Distribution Strategies by Products},
journal={Journal of Insurance and Finance},
issn={2384-3209},
year={2006},
volume={17},
number={1},
pages={35-70}

TY - JOUR
AU - Jung SeChang
AU - 유효상
TI - The Preference of Consumers for the Channels and the Distribution Strategies by Products
JO - Journal of Insurance and Finance
PY - 2006
VL - 17
IS - 1
PB - Korea Insurance Research Institute
SP - 35
EP - 70
SN - 2384-3209
AB - The purpose of this paper is to suggest the distribution strate gies based onanalysing the preference for the channels and products. We anal yse the motorinsurance and long-term savings plan. We focus on the consumers changing thedistribution channels in the analysis of the motor insurance an d the potentialdemand in the long-term savings plan.The correspondence analysis and the homogeneity analysis are em ployed. Theresults are summarized as follow. Firstly, while the self-emplo yed and the bluecolors prefer the traditional channels, the white colors prefer s the direct marketing.Secondly, some consumers maintain their current channel, namely the traditionalchannel, but others want to change it to the direct marketing. The maintainers arethe people living in a small town, the self-employed, the blue colors, persons in theirforties. The white colors are expected to change the traditiona l channel to the directmarketing. Thirdly, the demand of consumers not buying the long -term savingsplan is expected to be higher than that of them who already bou ght the product. Sothe new demand for the long-term savings plan will occur. Espec ially, the potentialfor the health plan of long-term savings is expected to be grea t. The new consumerswill be the people in the lower bracket of income in the accide nt plan of long-termsavings, the blue colors and the people in the lower bracket of income in the healthplan of long-term savings, and the lower bracket of income in t he general plan oflong-term savings. We also expect the new customers such as the blue colors andthe people in the lower bracket of income, and the persons in t heir twenties in theaccident and health product.
KW - bancassurance;direct marketing;the correspondence analysis;thehomogeneity analysis
DO -
UR -
ER -

Jung SeChang and 유효상. (2006). The Preference of Consumers for the Channels and the Distribution Strategies by Products. Journal of Insurance and Finance, 17(1), 35-70.

Jung SeChang and 유효상. 2006, "The Preference of Consumers for the Channels and the Distribution Strategies by Products", Journal of Insurance and Finance, vol.17, no.1 pp.35-70.

Jung SeChang, 유효상 "The Preference of Consumers for the Channels and the Distribution Strategies by Products" Journal of Insurance and Finance 17.1 pp.35-70 (2006) : 35.

Jung SeChang, 유효상. The Preference of Consumers for the Channels and the Distribution Strategies by Products. 2006; 17(1), 35-70.

Jung SeChang and 유효상. "The Preference of Consumers for the Channels and the Distribution Strategies by Products" Journal of Insurance and Finance 17, no.1 (2006) : 35-70.

Jung SeChang; 유효상. The Preference of Consumers for the Channels and the Distribution Strategies by Products. Journal of Insurance and Finance, 17(1), 35-70.

Jung SeChang; 유효상. The Preference of Consumers for the Channels and the Distribution Strategies by Products. Journal of Insurance and Finance. 2006; 17(1) 35-70.

Jung SeChang, 유효상. The Preference of Consumers for the Channels and the Distribution Strategies by Products. 2006; 17(1), 35-70.

Jung SeChang and 유효상. "The Preference of Consumers for the Channels and the Distribution Strategies by Products" Journal of Insurance and Finance 17, no.1 (2006) : 35-70.