@article{ART001101341},
author={Kim Jae-Hyun and Kim, Hunsoo},
title={An Empirical Study on Consumers' Product Information Gathering Characteristics and Satisfaction in Health Insurance Consumption},
journal={Journal of Insurance and Finance},
issn={2384-3209},
year={2006},
volume={17},
number={1},
pages={71-102}
TY - JOUR
AU - Kim Jae-Hyun
AU - Kim, Hunsoo
TI - An Empirical Study on Consumers' Product Information Gathering Characteristics and Satisfaction in Health Insurance Consumption
JO - Journal of Insurance and Finance
PY - 2006
VL - 17
IS - 1
PB - Korea Insurance Research Institute
SP - 71
EP - 102
SN - 2384-3209
AB - This study empirically investigates whether product information characteristicsaffect insurance consumer satisfaction based on questionnaires from 20 year ormore old health insurance consumers. The product information ch aracteristicsinclude consumers’product comparing tendency, information sourc e and productcomprehensiveness. This study finds that product comparing tend ency andinformation source are affected by consumer characteristics suc h as age, education,residence, and income. Also it is found that consumers are more satisfied when theycompare health insurance products prior to their purchasing dec ision. On the otherhand, consumer satisfaction is positively related to product co mprehensiveness.Accordingly, this study suggests that insurance companies shoul d employ the mosteffective and efficient product information distribution measur es to fit consumers’characteristics in order to enhance consumer satisfaction.
KW - health insurance;consumer satisfaction;product information
DO -
UR -
ER -
Kim Jae-Hyun and Kim, Hunsoo. (2006). An Empirical Study on Consumers' Product Information Gathering Characteristics and Satisfaction in Health Insurance Consumption. Journal of Insurance and Finance, 17(1), 71-102.
Kim Jae-Hyun and Kim, Hunsoo. 2006, "An Empirical Study on Consumers' Product Information Gathering Characteristics and Satisfaction in Health Insurance Consumption", Journal of Insurance and Finance, vol.17, no.1 pp.71-102.
Kim Jae-Hyun, Kim, Hunsoo "An Empirical Study on Consumers' Product Information Gathering Characteristics and Satisfaction in Health Insurance Consumption" Journal of Insurance and Finance 17.1 pp.71-102 (2006) : 71.
Kim Jae-Hyun, Kim, Hunsoo. An Empirical Study on Consumers' Product Information Gathering Characteristics and Satisfaction in Health Insurance Consumption. 2006; 17(1), 71-102.
Kim Jae-Hyun and Kim, Hunsoo. "An Empirical Study on Consumers' Product Information Gathering Characteristics and Satisfaction in Health Insurance Consumption" Journal of Insurance and Finance 17, no.1 (2006) : 71-102.
Kim Jae-Hyun; Kim, Hunsoo. An Empirical Study on Consumers' Product Information Gathering Characteristics and Satisfaction in Health Insurance Consumption. Journal of Insurance and Finance, 17(1), 71-102.
Kim Jae-Hyun; Kim, Hunsoo. An Empirical Study on Consumers' Product Information Gathering Characteristics and Satisfaction in Health Insurance Consumption. Journal of Insurance and Finance. 2006; 17(1) 71-102.
Kim Jae-Hyun, Kim, Hunsoo. An Empirical Study on Consumers' Product Information Gathering Characteristics and Satisfaction in Health Insurance Consumption. 2006; 17(1), 71-102.
Kim Jae-Hyun and Kim, Hunsoo. "An Empirical Study on Consumers' Product Information Gathering Characteristics and Satisfaction in Health Insurance Consumption" Journal of Insurance and Finance 17, no.1 (2006) : 71-102.
