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Estimating the Effects of Improving a Key Features Document of Variable Life Insurance

  • Journal of Insurance and Finance
  • 2014, 25(1), pp.3-27
  • Publisher : Korea Insurance Research Institute
  • Research Area : Social Science > Business Management

황진태 1 Hae Won Byun 1 김해식 1

1보험연구원

Accredited

ABSTRACT

In this paper, we demonstrate that more consumer-friendly manuals are likely to help consumers better understand insurance products. In a social experiment, two groups of participants read two different versions of insurance manuals – the current version and the consumer-friendlily revised version - for a variable annuity product, which was followed by the assessment of their understanding of the product. Together with the OLS and the propensity score matching estimation, our results suggest that, in terms of the four questions where the two groups differed significantly, the percentage of correct answers from our consumer-friendly manual group is, on average, 18-23 percentage points higher than that from the current manual group.

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