@article{ART001660891},
author={Kwon Eun Young},
title={Festival as a Cultural Product and Using Narrative},
journal={Korean Language and Literature},
issn={1229-3946},
year={2011},
volume={50},
number={50},
pages={47-70},
doi={10.23016/kllj.2011.50.50.47}
TY - JOUR
AU - Kwon Eun Young
TI - Festival as a Cultural Product and Using Narrative
JO - Korean Language and Literature
PY - 2011
VL - 50
IS - 50
PB - 국어문학회
SP - 47
EP - 70
SN - 1229-3946
AB - Narrative fascinates people and changes their recognition and can also induce their behavioral changes. This point of narrative is significant in festivals and is being used to enhance festivals as a cultural product.
Myths before modern times explain the reason for the existence of festivals, strengthen continuance, and present models for festival behaviors.
As you can see from the case of ‘Chunhyang Festival’, narrative still provides the ground for the occurrence and continuance of festivals and also the source to organize a festival program. Thus, even though the priority is placed on economic effect, if a narrative of the region is used to induce people’s empathy, it is expected that successful festivals which can even satisfy the participants spiritually can be realized. To attain this,it is necessary to collect and excavate various stories related with the region and spread those using various methods appropriate for the features of each narrative like books, story-telling contests, textbooks, or animation.
If an adequate theme is chosen among those narratives to prepare a festival, the festival will gain successful results in terms of securing tourism attraction as well as the local people’s identity and emotional unification and also connection of local cultures.
KW - festival;narrative;cultural product;Chunhyang Festival;myth;local culture;cultural planning
DO - 10.23016/kllj.2011.50.50.47
ER -
Kwon Eun Young. (2011). Festival as a Cultural Product and Using Narrative. Korean Language and Literature, 50(50), 47-70.
Kwon Eun Young. 2011, "Festival as a Cultural Product and Using Narrative", Korean Language and Literature, vol.50, no.50 pp.47-70. Available from: doi:10.23016/kllj.2011.50.50.47
Kwon Eun Young "Festival as a Cultural Product and Using Narrative" Korean Language and Literature 50.50 pp.47-70 (2011) : 47.
Kwon Eun Young. Festival as a Cultural Product and Using Narrative. 2011; 50(50), 47-70. Available from: doi:10.23016/kllj.2011.50.50.47
Kwon Eun Young. "Festival as a Cultural Product and Using Narrative" Korean Language and Literature 50, no.50 (2011) : 47-70.doi: 10.23016/kllj.2011.50.50.47
Kwon Eun Young. Festival as a Cultural Product and Using Narrative. Korean Language and Literature, 50(50), 47-70. doi: 10.23016/kllj.2011.50.50.47
Kwon Eun Young. Festival as a Cultural Product and Using Narrative. Korean Language and Literature. 2011; 50(50) 47-70. doi: 10.23016/kllj.2011.50.50.47
Kwon Eun Young. Festival as a Cultural Product and Using Narrative. 2011; 50(50), 47-70. Available from: doi:10.23016/kllj.2011.50.50.47
Kwon Eun Young. "Festival as a Cultural Product and Using Narrative" Korean Language and Literature 50, no.50 (2011) : 47-70.doi: 10.23016/kllj.2011.50.50.47
