@article{ART002330733},
author={kim yong rae and Baek, Sung-Joon},
title={A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" -},
journal={Korea Real Estate Review},
issn={2092-5395},
year={2018},
volume={28},
number={1},
pages={7-21},
doi={10.35136/krer.28.1.1}
TY - JOUR
AU - kim yong rae
AU - Baek, Sung-Joon
TI - A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" -
JO - Korea Real Estate Review
PY - 2018
VL - 28
IS - 1
PB - korea real estate research institute
SP - 7
EP - 21
SN - 2092-5395
AB - This study was conducted to determine the location determinants that influence the sales of the "Storyway" convenience stores built at the country’s railway stations. The preceding studies were about the convenience stores located in the residence-business areas or along the roadsides. This study, on the other hand, focused on the characteristics of the stations, based on a theory that is different from the existing theories. The targets of this study were the 301 "Storyway" convenience stores doing business in the 198 railway stations in the country, and the dummy parameter and hedonic-price model function were used for multiple regression analysis. For the study results, it was found that the number of people using the railway and the size of the store have a positive effect on the sales whereas the other brand competitors have a negative effect thereon. Second, the subway stations holding 89% of the total passengers in the country have unexpectedly no positive influence on the sales. Third, depending on the transfer, it was found that no transfer station had smaller sales than the transfer stations. Finally, as for the location of the stores in the station, the stores located on the platforms or passageways have a smaller turnover rate than the stores in the welcoming spaces and squares. This research result shows that when starting a convenience store business, the number of people using the railway, the size of the store, the transfer possibility, and the location of the store inside the station have to be considered under the circumstance of recession on the part of the convenience stores due to excessive competition.
KW - sales;passengers using railways;store size;competitive convenience stores;store location
DO - 10.35136/krer.28.1.1
ER -
kim yong rae and Baek, Sung-Joon. (2018). A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" -. Korea Real Estate Review, 28(1), 7-21.
kim yong rae and Baek, Sung-Joon. 2018, "A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" -", Korea Real Estate Review, vol.28, no.1 pp.7-21. Available from: doi:10.35136/krer.28.1.1
kim yong rae, Baek, Sung-Joon "A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" -" Korea Real Estate Review 28.1 pp.7-21 (2018) : 7.
kim yong rae, Baek, Sung-Joon. A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" -. 2018; 28(1), 7-21. Available from: doi:10.35136/krer.28.1.1
kim yong rae and Baek, Sung-Joon. "A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" -" Korea Real Estate Review 28, no.1 (2018) : 7-21.doi: 10.35136/krer.28.1.1
kim yong rae; Baek, Sung-Joon. A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" -. Korea Real Estate Review, 28(1), 7-21. doi: 10.35136/krer.28.1.1
kim yong rae; Baek, Sung-Joon. A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" -. Korea Real Estate Review. 2018; 28(1) 7-21. doi: 10.35136/krer.28.1.1
kim yong rae, Baek, Sung-Joon. A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" -. 2018; 28(1), 7-21. Available from: doi:10.35136/krer.28.1.1
kim yong rae and Baek, Sung-Joon. "A Study on the Location Determinants for the Sales of Railroad Convenience Stores - With Focus on the Convenience Store "Storyway" -" Korea Real Estate Review 28, no.1 (2018) : 7-21.doi: 10.35136/krer.28.1.1
