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Napoleonic Propaganda: Making of ‘Saviour’ Myth

Lee Yong Jae 1

1전북대학교

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ABSTRACT

Having become the war hero in the Italian campaign in 1796, Napoleon, following his successful "Brumaire coup", took power only after less than four years. He had succeeded in wooing the people who had longed for the arrival of a new leader, with his brilliant military exploits as well as his excellent propaganda tactics designed to glorify his triumphant successes on the battlefield. During the campaign in Italy as well as in Egypt, Bonaparte wanted to promote the exploits of the French army through military bulletins addressed to the Directory, his own military newspapers and various political media. In addition, there are prints, paintings, medals and decorations to also shape the image of a "national hero". The press and public opinion present Napoleon as a young Republican general who is incorruptible and in charge of the future of the country, unlike incompetent and corrupt politicians. He escaped, however, from the English navy and returned to France on his own, while leaving his soldiers in Egypt. But he is received with enthusiasm by the French people who consider him a great "savior" of the country in crisis. He would be the genius of political propaganda and image-making.

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