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A Study on the Audience`s Flow Experience and the creativity

김현남 1

1한국체육대학교

Candidate

ABSTRACT

Like a movement pattern of exertion and recuperation human being's daily lives are composed of the cycle of work and rest, which has been and shall be continued due to their pursuit of better quality of life. Today's performing arts have been quantitatively expanded thanks to increased number of audiences who wish to enjoy them as recreation and rest. However, compared to great strides of other performing arts such as popular musicals, bigger concerts and synthetic performances dance performances are being threatened in terms of competitiveness to induce audiences. Most of preceding studies on audiences for dance performances have been done using a kind of marketing approach by regarding audiences' seeing of dance performances as consumption behaviors, categorizing its motives and linking them to existing life styles. In order to create and maintain audiences for dance performances, however, this study intends to understand what is happening to audiences 'here and now' prior to set-up of effective marketing strategy,. This study adopts a concept of a "flow", which was called for a state of complete absorption or optimal experience by Dr. Mihaly Csikzentmihaly out of his theories on recreational activities in order to (1) find out reasons why audiences for dance performances visit the performing theaters despite that they cannot be substantially and directly rewarded from their point of view and (2) inquire into audiences' psychological change process. There exists a psychological experience which regards being completely involved in a certain activity as a reward and if we call such kind of psychological status a "flow", a certain level of the challenges and the skill of the audiences are required in order for them to realize such flow while they see dance performances. In the meantime, considering that creativity as a thought process is a capability to create something new and appropriate it has an inseparable relationship. In ancient times creativity has been divine nature, but today it has a meaning of art performing activities and can be explained as a thought process mechanism, which is human being's universal capability. In this regard, audiences' creativity should be comprehended and explained. Audiences, while seeing dance performances, can realize a status of complete absorption, i.e. a "flow" which is not a material reward but a purpose itself, which is inevitably accompanied by creative activities. And it can become a foundationfor bona fide communication between performers and audiences by understanding the roles of audiences who actively create meanings rather than who passively admit meanings included in the performers' works. In addition, this study intends to emphasize that a balance must be struck between the performers' creativity and audiences' comprehensibility in order to create and reinforce motives to see dance performances by maximizing audiences'status of complete absorption and creativity.

Citation status

* References for papers published after 2022 are currently being built.