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The Meaning of Appropriation in Andy Warhol's Artwork : On Arthur Danto's Theory

  • The Journal of Aesthetics and Science of Art
  • Abbr : JASA
  • 2014, 41(), pp.3-29
  • Publisher : 한국미학예술학회
  • Research Area : Arts and Kinesiology > Other Arts and Kinesiology
  • Published : June 30, 2014

Jang, Minhan 1

1조선대학교

Accredited

ABSTRACT

This paper aims to analyse Arthur Danto's arguments for Andy Warhol's artworks that appropriate popular images, and to elucidate the basis for his assertion that Warhol's artworks brought about the change in art's paradigm. On the one hand Warhol's artworks made by silk screen play important roles in the development of comtemporary arts. On the other hand his artworks are products of successful commercial designer who reacts to the taste of times sensitively. It is necessary to analyse the historical meaning of Warhol's artworks in order to evaluate his artworks properly. Firstly, Danto interprets Warhol's artworks as showing the American common experiences of everyday life. His appropriate image don't represent real object but the image itself, for example not real Campbell soup can, but image of Campbell soup can, and not real Marilyn Monroe, but American common image of Marilyn Monroe. Secondly I elucidate the historical meaning of Warhol's artwork through comparison with his artworks and Duchamp's artworks. Today we can no longer tell whether something is an artwork by visual inspection of arts. For instance we can't distinguish between an artwork (Brillo Box) and a mere thing (Brillo box in a market) resembling it. Duchamp, for the first time, eliminated the beauty in artworks by presenting ready-mades, but he wasn't aware that ready-mades brought about new paradigm in arts. Warhol made out What distinguished between an artwork and a mere thing resembling it to be something that is beyond perceptually properties. As his Brillo Box appears as an artwork, people start to be aware of being an art not by perceptive elements, but by invisible element. From now on contemporary artists create artworks Freely. Thirdly Danto explains this characteristics of the contemporary art as pluralism. The task of criticism in pluralism is just to give the reasons to see something as an artwork. Criticism today is to identify the meanings and explain the mode of their embodiment.

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