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Media and the Problem of Narcissism

  • The Journal of Aesthetics and Science of Art
  • Abbr : JASA
  • 2022, 67(), pp.162-187
  • DOI : 10.17527/JASA.67.0.07
  • Publisher : 한국미학예술학회
  • Research Area : Arts and Kinesiology > Other Arts and Kinesiology
  • Received : August 26, 2022
  • Accepted : September 10, 2022
  • Published : October 31, 2022

Yong-Sung Paik 1

1경희대학교

Accredited

ABSTRACT

According to McLuhan, the advent of electronic media was expected to have the effect of breaking down the barrier of the “empire of signifiers” or the monopoly of writing, which has been going on for about 5,000 years or five centuries since Gutenberg. However, as we can see, the attitude of the narcissistic “fixed single point of view” that print media still seems to have built up is repeating itself. Therefore, this paper begins with the idea that it is a problem unless the relationship between the media effect and the subject is dealt with. The problem of the “subject” then emerges as a problem of narcissism. Our hypothesis is that the narcissistic concept of the subject that has persisted in print media continues to exist despite the environment of electronic media. However, the problems caused by the narcissistic subject and its correlation, the visual-centric space, can be resolved through the construction of a new acoustic space or the return of a new Echo accompanied by gaze-free robotism, as various arts show.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.