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Algorithmic Society and Its Paradox: On the Validity of the Media’s Promises of Diversity and Communication

  • The Journal of Aesthetics and Science of Art
  • Abbr : JASA
  • 2026, 77(), pp.6~34
  • Publisher : 한국미학예술학회
  • Research Area : Arts and Kinesiology > Other Arts and Kinesiology
  • Received : December 15, 2025
  • Accepted : January 27, 2026
  • Published : February 28, 2026

So-Young Choi 1

1홍익대학교

Accredited

ABSTRACT

This paper examines how the contemporary technological environment, dominated by platform capitalism and social media, reconfigures the conditions of human communication, perception, and action. It critically analyzes how the connectivity and openness once promised by these media technologies are distorted in algorithmically driven, closed architectures, through which the attention and behavior of users are transformed into data that intensifies regimes of predictability and control. The study then reinterprets these technological conditions in the context of the Anthropocene and explores the possibility of a Neganthropocenic transformation with the concept of negentropy as a response to the acceleration of automation and entropic processes. In particular, it foregrounds the notions of the amateur and the time of intermittency as forms of negentropic practice, arguing that amateur modes of engagement — unsubsumed by the logics of efficiency and professionalization — can appropriate and modulate technologies in alternative ways to generate unpredictability and diversity. Furthermore, this paper interprets contemporary media art as a field of amateur performativity and contends that such artistic practices acquire their contemporary relevance and significance by opening new possibilities for communication and freedom in the era of platform capitalism.

Citation status

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