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The Screen in Language: Subversive Ways of Seeing by Young-Hae Chang Heavy Industries

  • The Journal of Aesthetics and Science of Art
  • Abbr : JASA
  • 2026, 77(), pp.110~131
  • Publisher : 한국미학예술학회
  • Research Area : Arts and Kinesiology > Other Arts and Kinesiology
  • Received : December 14, 2025
  • Accepted : January 6, 2026
  • Published : February 28, 2026

Su-Mi Kang 1

1동덕여자대학교

Accredited

ABSTRACT

This study investigates how Young-Hae Chang Heavy Industries (YHCHI), a web art duo, reconfigures the relationship between language, screen, and spectatorship in digital media. It examines the duo’s artistic identity and aesthetic strategies formed as web artists, thereby illuminating the critical impact of their practice. Rather than adhering to traditional modes of visual expression and image representation in fine art, YHCHI has produced digital animations that integrate self-authored text and sound and established distinctive viewing conditions in which the audiovisual experience of viewers is strongly conditioned by the screen’s formal components. In particular, this article analyzes how YHCHI’s works, streamed online and presented in museums with an enforced-viewing model, affect the focused attention and states of distraction of spectators. To this end, it draws primarily on Walter Benjamin’s concept of “distraction” and Jonathan Crary’s writings on “attention.” Furthermore, by referring to the cinematic concept of “off-screen,” the study elucidates the possibility of subversive ways of seeing, wherein “audience-readers” imagine something beyond the images and sounds directly presented in YHCHI’s works. Ultimately, it demonstrates that YHCHI’s interplay of language, sound, and screen transforms spectatorship and shifts audiences from passive observers to invisible counterparts.

Citation status

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