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Possibility of Cultural Glocalism in the age of the Fourth Industrial Revolution - Focusing on recent cases of IP market in China -

  • The Journal of Study on Language and Culture of Korea and China
  • Abbr : JSLCKC
  • 2019, (51), pp.235-259
  • DOI : 10.16874/jslckc.2019..51.009
  • Publisher : Korean Society of Study on Chinese Languge and Culture
  • Research Area : Humanities > Chinese Language and Literature
  • Received : January 10, 2019
  • Accepted : February 20, 2019
  • Published : February 28, 2019

Lee,Seung-Hee 1

1한양대학교

Candidate

ABSTRACT

Recently, the cultural contents industry is expanding at high speed in combination with artificial intelligence based on elements such as deep learning, big data, and algorithms. With the proliferation of digital platforms, the combination with technology has increased and new business models are being developed accordingly. In this process, the national and regional divisions became more and more fading as the global scale platform grew rapidly. However, there are still barriers due to differences in preference of cultural characteristics and preferences in specific countries, and overcoming these obstacles is the key to the content industry. I will examine what kind of cultural and historical disputes Chiwoo(蚩尤) has emerged as a popular character in Korea and China IP market simultaneously. This will raise issues about the methodology of production of Korean cultural contents and will examine the major issues of exchanges between Korea and China after the law that bans Korean culture in China.

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This paper was written with support from the National Research Foundation of Korea.
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