@article{ART002932553},
author={KIM JUNG EUN},
title={The Status and Characteristics of Tencent Video in the Chinese Video Industry},
journal={The Journal of Study on Language and Culture of Korea and China},
issn={1738-0502},
year={2023},
number={67},
pages={415-437},
doi={10.16874/jslckc.2023..67.015}
TY - JOUR
AU - KIM JUNG EUN
TI - The Status and Characteristics of Tencent Video in the Chinese Video Industry
JO - The Journal of Study on Language and Culture of Korea and China
PY - 2023
VL - null
IS - 67
PB - Korean Society of Study on Chinese Languge and Culture
SP - 415
EP - 437
SN - 1738-0502
AB - Tencent is well-positioned as a mega-platform with multiple cultural content platforms to build a unique cultural ecosystem and lead the cultural content industry in China. Compared to other leading OTT platforms in China, Tencent Video has a favorable environment for building and producing its own IP content through collaboration with various cultural content platforms under Tencent. This study examines the status and characteristics of Tencent Video in the Chinese video industry in order to understand how Tencent Video and its cultural ecosystem are organized. Tencent Video is a leading platform for making and distributing drama and entertainment shows, producing documentary content, and entering the global market. It is also a platform for building movie libraries and providing various imported video content. Furthermore, Tencent Video shares common characteristics with other Chinese OTT platforms in terms of content production and acquisition, payment systems, and contributions to the development of China's video content industry. However, it distinguishes itself through collaboration with other cultural content platforms of Tencent, its profit-making process with unique payment and advertising systems, and its distinct streaming system compared to other Chinese OTT platforms.
KW - Chinese OTT;Tencent;Tencent Video;Status;Characteristics
DO - 10.16874/jslckc.2023..67.015
ER -
KIM JUNG EUN. (2023). The Status and Characteristics of Tencent Video in the Chinese Video Industry. The Journal of Study on Language and Culture of Korea and China, 67, 415-437.
KIM JUNG EUN. 2023, "The Status and Characteristics of Tencent Video in the Chinese Video Industry", The Journal of Study on Language and Culture of Korea and China, no.67, pp.415-437. Available from: doi:10.16874/jslckc.2023..67.015
KIM JUNG EUN "The Status and Characteristics of Tencent Video in the Chinese Video Industry" The Journal of Study on Language and Culture of Korea and China 67 pp.415-437 (2023) : 415.
KIM JUNG EUN. The Status and Characteristics of Tencent Video in the Chinese Video Industry. 2023; 67 : 415-437. Available from: doi:10.16874/jslckc.2023..67.015
KIM JUNG EUN. "The Status and Characteristics of Tencent Video in the Chinese Video Industry" The Journal of Study on Language and Culture of Korea and China no.67(2023) : 415-437.doi: 10.16874/jslckc.2023..67.015
KIM JUNG EUN. The Status and Characteristics of Tencent Video in the Chinese Video Industry. The Journal of Study on Language and Culture of Korea and China, 67, 415-437. doi: 10.16874/jslckc.2023..67.015
KIM JUNG EUN. The Status and Characteristics of Tencent Video in the Chinese Video Industry. The Journal of Study on Language and Culture of Korea and China. 2023; 67 415-437. doi: 10.16874/jslckc.2023..67.015
KIM JUNG EUN. The Status and Characteristics of Tencent Video in the Chinese Video Industry. 2023; 67 : 415-437. Available from: doi:10.16874/jslckc.2023..67.015
KIM JUNG EUN. "The Status and Characteristics of Tencent Video in the Chinese Video Industry" The Journal of Study on Language and Culture of Korea and China no.67(2023) : 415-437.doi: 10.16874/jslckc.2023..67.015
