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Social Orientation of Music Consumption in the Era of Music Streaming - The Structure and Meaning of the Tencent Music Entertainment

  • The Journal of Study on Language and Culture of Korea and China
  • Abbr : JSLCKC
  • 2023, (67), pp.439-460
  • DOI : 10.16874/jslckc.2023..67.016
  • Publisher : Korean Society of Study on Chinese Languge and Culture
  • Research Area : Humanities > Chinese Language and Literature
  • Received : January 10, 2023
  • Accepted : February 20, 2023
  • Published : February 28, 2023

KIM TAE YUN 1

1서울시립대학교

Accredited

ABSTRACT

Since the reform and opening of the market, Chinese music consumption has always been centered on illegal storage devices. Due to illegal tapes, illegal CDs, and illegal MP3 downloads, consumers in China were not used to paying for music. Although music consumption has changed to platform-based, Chinese consumers are still reluctant to open their wallets to music streaming apps, and in fact, the number of paid subscribers to Chinese music apps is significantly lower than that of other countries. The absolute majority of the revenue from the Tencent music app comes from live broadcasting. The "tip" system provided by users to BJs in live broadcasting is the biggest method of generating profits. Unlike the West, China does not have a tip culture to thank when it is provided, but how did the mentality of paying for music services, which are the basic functions of the original music app, but willing to pay on live broadcasts form? To this end, various music apps have devised numerous competitive systems. The design of the platform brings out a kind of behavior.

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* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.
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