2025, Vol., No.78

This study explores the ethical transformation emerging in the human–machine relationship within the posthumanist era, focusing on the film <The Wandering Earth II>(2023). As artificial intelligence and mind-uploading technologies continue to evolve, posthumanist imaginations of the future depicted in science fiction cinema are increasingly approaching a realizable reality. <The Wandering Earth II>(2023), grounded in the notion of a community of shared future for humankind, weaves together three intersecting narrative threads. human to human, human to machine, and human with machine hybrid relations to present an SF narrative infused with posthumanist ethical reflections. From the perspective of human ethics, the film problematizes the meaning of human morality when confronted with disaster and death, as represented through the tension between the ‘The Moving Mountain Project’ and ‘The Digital Life Project’, as well as through the act of mind uploading at the brink of death. On the level of machine ethics, machines are portrayed as manipulated entities, subordinated to human commands and algorithmic design, thereby exhibiting ethical constraints and behavioral limitations during task execution. However, with the advent of artificial intelligence, this obedient hierarchy is disrupted, giving rise to a conflict between machine controlled machines and human controlled machines. In terms of human with machine ethics, when a human consciousness is uploaded and integrated with artificial intelligence, the human mind becomes a variable within the domain of AI. Through these three ethical dimensions，human ethics, machine ethics, and human with machine ethics. <The Wandering Earth II>(2023) explores the ethical possibilities inherent in human with machine relations. This examination not only provokes a reconsideration of the evolving dynamics between humans and machines but also expands the ethical boundaries of their relationship within the framework of posthumanism.

The Transformation of Tradition’s ‘Aura’ in the AI Era: A Study of Qianqiu Shisong

Bae, Ju Ae , Choi, Young Joon | 2025, (78) | pp.325~347 | number of Cited : 0

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A Study on the MoCulture and Immersion Theory-Based Experiential Marketing of Gansu Food Character Dolls

Zhang Han , Park, Tchi-Wan | 2025, (78) | pp.349~374 | number of Cited : 0

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A Study on the Representation of the ‘Silent One’ in the Chinese Film Black Dog

Xiao Yuanyuan | 2025, (78) | pp.375~396 | number of Cited : 0

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A Theoretical Study on the Configuration of Cultural Points in Chinese Textbooks for Teaching Chinese as a Second Foreign Language

Lee, Jeung Eun | 2025, (78) | pp.397~417 | number of Cited : 0

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This study conceptualizes Chinese language education as an integrated system of language and culture, and theoretically explores the concept, classification, and principles of cultural elements in textbooks for teaching Chinese as a second foreign language. Unlike previous studies that mainly focused on linguistic techniques and skill acquisition, this research emphasizes the process of cultural meaning formation embedded within the structure of language education, thereby elucidating the pedagogical implications of language–culture integration. The findings reveal that the current presentation of cultural elements in Chinese textbooks remains fragmented and superficial despite some recent progress. The content is heavily biased toward material culture while neglecting institutional and conceptual aspects, and continues to focus predominantly on traditional themes with insufficient reflection of contemporary Chinese society. Moreover, the lack of critical cultural awareness, weak linkage between linguistic and cultural functions, and the absence of continuity between units make it difficult for learners to internalize culture systematically. The insufficient provision of teaching resources and multimodal materials further weakens experiential and immersive learning. To address these issues, the study argues that cultural elements should not be treated as supplementary or decorative components, but as the core axis of language meaning construction. A paradigm shift is required in which culture is fully embedded in the textual, discursive, and pedagogical structures of textbooks. Suggested improvements include: the internal integration of culture within texts and tasks; the incorporation of comparative and intercultural perspectives; a balanced representation of traditional and modern culture; learner-centered progressive design based on proficiency levels; multimodalization of materials; and the establishment of a systematic teacher-support mechanism. Ultimately, the configuration of cultural elements in textbooks is not a matter of content arrangement but a reflection of educational philosophy—answering the question of what kind of human being language education seeks to cultivate. Integrating language and culture fosters learners’ capacity for intercultural understanding, self-reflection, and global citizenship, thus expanding Chinese language education beyond skill training toward holistic and humanistic development.

The Value of Bakhtin's Carnival Theory in the Digital Age ― A Case Study of IShowSpeed's China Tour Livestream

Liu Fuqiang , Lu Chen | 2025, (78) | pp.419~439 | number of Cited : 0

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This study employs Bakhtin's carnival theory as a framework, combined with a media sociology perspective, to conduct an in-depth analysis of the transnational internet celebrity "IShowSpeed's" China tour livestream event. While deconstructing this event, it reflects on the application and practice of carnival theory in contemporary contexts. The analysis focuses on counterpoint and reflection around core categories of carnival theory including "universal participation," "subversion of authority," "culture of laughter," and "crowning and decrowning." The research finds that this event constructed a new paradigm of cross-cultural communication for digital-age online carnival through the linkage of four spaces: "on-site-interaction-interpretation-commercial conversion." Livestreaming technology transcends spatiotemporal limitations, transforming the traditional carnival's "public square nature" into a virtual-real interwoven "hyper-spatiotemporal participation," forming a collectively co-created "digital festival." The narrative approach of grassroots livestreaming dissolves cultural authority and subverts the symbolic imagination of macro-narratives, while official discourse voluntarily retreats, forming a folk discourse-dominated "negotiated resistance." Meanwhile, the "culture of laughter" can be co-opted as an instrumentalized communication strategy to achieve deeper objectives such as cultural transmission, ideological dissemination, value establishment, and image construction. The "crowning-decrowning" mechanism empowered by internet traffic accelerates the generation and collapse of cultural symbols, with impacts that transcend the temporality of traditional carnivals, highlighting the delayed effects and capitalist logic of digital carnival. Through reconstructing carnival's democratic potential and commercial logic, online livestreaming is reshaping the pathways and boundaries of transnational cultural communication, providing new perspectives for understanding the dialogue between the utopian imagination and reality of "the second life" in the digital age.

KJCKorea
Journal Central

The Journal of Study on Language and Culture of Korea and China 2025 KCI Impact Factor : 0.41

2025, Vol., No.78