@article{ART003268489},
author={BAE JUAE and Choi Young Jun},
title={The Transformation of Tradition’s ‘Aura’ in the AI Era: A Study of Qianqiu Shisong},
journal={The Journal of Study on Language and Culture of Korea and China},
issn={1738-0502},
year={2025},
number={78},
pages={325-347},
doi={10.16874/jslckc.2025..78.012}
TY - JOUR
AU - BAE JUAE
AU - Choi Young Jun
TI - The Transformation of Tradition’s ‘Aura’ in the AI Era: A Study of Qianqiu Shisong
JO - The Journal of Study on Language and Culture of Korea and China
PY - 2025
VL - null
IS - 78
PB - Korean Society of Study on Chinese Languge and Culture
SP - 325
EP - 347
SN - 1738-0502
AB - This study critically examines how the aura of traditional art is transformed and recontextualized in the age of generative AI, focusing on China’s first AI-generated animation, Qianqiu Shisong. Drawing on Walter Benjamin’s theory of art in the age of mechanical reproduction, the research explores how technological reproducibility reshapes the social function and aesthetic perception of art in the digital era.
Qianqiu Shisong, produced under China’s national strategy of “New Quality Productive Forces,” embodies the intersection of technological efficiency, political symbolism, and cultural representation. While its production achieved remarkable efficiency—reducing the process by half through the adoption of AI—the work simultaneously revealed the paradox of aesthetic standardization and emotional attenuation. This demonstrates that the pursuit of efficiency cannot fully replace the qualitative depth of artistic experience.
To evaluate this tension, the study introduces the Efficiency–Quality Balance Index (EQ Index) as a conceptual framework. The EQ Index consists of four interrelated categories—production efficiency, expressive diversity, chromatic variability, and audience responsiveness—serving as a critical tool for assessing whether AI-based art maintains or loses aesthetic and affective balance under the logic of productivity.
Ultimately, Qianqiu Shisong exemplifies how technological progress does not necessarily entail artistic advancement. The study argues that the future of art in the AI era lies not in substitution but in collaboration, where human creativity and technological efficiency coexist in a balanced and ethically grounded creative ecosystem.
KW - AI Animation;Walter Benjamin;Aura;Traditional Culture;Chinese AI Industry;Technical Reproduction;Qianqiu Shisong
DO - 10.16874/jslckc.2025..78.012
ER -
BAE JUAE and Choi Young Jun. (2025). The Transformation of Tradition’s ‘Aura’ in the AI Era: A Study of Qianqiu Shisong. The Journal of Study on Language and Culture of Korea and China, 78, 325-347.
BAE JUAE and Choi Young Jun. 2025, "The Transformation of Tradition’s ‘Aura’ in the AI Era: A Study of Qianqiu Shisong", The Journal of Study on Language and Culture of Korea and China, no.78, pp.325-347. Available from: doi:10.16874/jslckc.2025..78.012
BAE JUAE, Choi Young Jun "The Transformation of Tradition’s ‘Aura’ in the AI Era: A Study of Qianqiu Shisong" The Journal of Study on Language and Culture of Korea and China 78 pp.325-347 (2025) : 325.
BAE JUAE, Choi Young Jun. The Transformation of Tradition’s ‘Aura’ in the AI Era: A Study of Qianqiu Shisong. 2025; 78 : 325-347. Available from: doi:10.16874/jslckc.2025..78.012
BAE JUAE and Choi Young Jun. "The Transformation of Tradition’s ‘Aura’ in the AI Era: A Study of Qianqiu Shisong" The Journal of Study on Language and Culture of Korea and China no.78(2025) : 325-347.doi: 10.16874/jslckc.2025..78.012
BAE JUAE; Choi Young Jun. The Transformation of Tradition’s ‘Aura’ in the AI Era: A Study of Qianqiu Shisong. The Journal of Study on Language and Culture of Korea and China, 78, 325-347. doi: 10.16874/jslckc.2025..78.012
BAE JUAE; Choi Young Jun. The Transformation of Tradition’s ‘Aura’ in the AI Era: A Study of Qianqiu Shisong. The Journal of Study on Language and Culture of Korea and China. 2025; 78 325-347. doi: 10.16874/jslckc.2025..78.012
BAE JUAE, Choi Young Jun. The Transformation of Tradition’s ‘Aura’ in the AI Era: A Study of Qianqiu Shisong. 2025; 78 : 325-347. Available from: doi:10.16874/jslckc.2025..78.012
BAE JUAE and Choi Young Jun. "The Transformation of Tradition’s ‘Aura’ in the AI Era: A Study of Qianqiu Shisong" The Journal of Study on Language and Culture of Korea and China no.78(2025) : 325-347.doi: 10.16874/jslckc.2025..78.012
