@article{ART002932555},
author={Hwajin Lee},
title={Response of Chinese Web Novel Platforms to the Advancement of Free Platforms: Focusing on Tencent Yuewen Group},
journal={The Journal of Study on Language and Culture of Korea and China},
issn={1738-0502},
year={2023},
number={67},
pages={461-485},
doi={10.16874/jslckc.2023..67.017}
TY - JOUR
AU - Hwajin Lee
TI - Response of Chinese Web Novel Platforms to the Advancement of Free Platforms: Focusing on Tencent Yuewen Group
JO - The Journal of Study on Language and Culture of Korea and China
PY - 2023
VL - null
IS - 67
PB - Korean Society of Study on Chinese Languge and Culture
SP - 461
EP - 485
SN - 1738-0502
AB - This study identified the external factors of the expansion of the free reading platform by paying attention to the background of the transition to the Tencent direct management system and the resulting conflict with the primary creators. To this end, I first explained the current status of the free platform, the background of the advancement, and the change in the profit structure of Yuewen, which occurred in conjunction with this. And I revealed the response of Yuewen's platform, the representative of the paid model, through new copyright contracts for copyrights and walkthrough analysis of and apps. Through this, at a time when competition for preoccupation of global cultural content between platforms is fierce, it was confirmed that a differentiated operation method centered on fans and IP in the face of a new challenging environment of free platforms. In addition, it predicted the possibility that China's web novel platform will develop separately into a free model of 'advertisement-data' and a paid model of 'contents-IP'.
KW - chinese web novel;Qidiandushu;Yuewen Group;Tencent;platform;cultural industry;subscription system
DO - 10.16874/jslckc.2023..67.017
ER -
Hwajin Lee. (2023). Response of Chinese Web Novel Platforms to the Advancement of Free Platforms: Focusing on Tencent Yuewen Group. The Journal of Study on Language and Culture of Korea and China, 67, 461-485.
Hwajin Lee. 2023, "Response of Chinese Web Novel Platforms to the Advancement of Free Platforms: Focusing on Tencent Yuewen Group", The Journal of Study on Language and Culture of Korea and China, no.67, pp.461-485. Available from: doi:10.16874/jslckc.2023..67.017
Hwajin Lee "Response of Chinese Web Novel Platforms to the Advancement of Free Platforms: Focusing on Tencent Yuewen Group" The Journal of Study on Language and Culture of Korea and China 67 pp.461-485 (2023) : 461.
Hwajin Lee. Response of Chinese Web Novel Platforms to the Advancement of Free Platforms: Focusing on Tencent Yuewen Group. 2023; 67 : 461-485. Available from: doi:10.16874/jslckc.2023..67.017
Hwajin Lee. "Response of Chinese Web Novel Platforms to the Advancement of Free Platforms: Focusing on Tencent Yuewen Group" The Journal of Study on Language and Culture of Korea and China no.67(2023) : 461-485.doi: 10.16874/jslckc.2023..67.017
Hwajin Lee. Response of Chinese Web Novel Platforms to the Advancement of Free Platforms: Focusing on Tencent Yuewen Group. The Journal of Study on Language and Culture of Korea and China, 67, 461-485. doi: 10.16874/jslckc.2023..67.017
Hwajin Lee. Response of Chinese Web Novel Platforms to the Advancement of Free Platforms: Focusing on Tencent Yuewen Group. The Journal of Study on Language and Culture of Korea and China. 2023; 67 461-485. doi: 10.16874/jslckc.2023..67.017
Hwajin Lee. Response of Chinese Web Novel Platforms to the Advancement of Free Platforms: Focusing on Tencent Yuewen Group. 2023; 67 : 461-485. Available from: doi:10.16874/jslckc.2023..67.017
Hwajin Lee. "Response of Chinese Web Novel Platforms to the Advancement of Free Platforms: Focusing on Tencent Yuewen Group" The Journal of Study on Language and Culture of Korea and China no.67(2023) : 461-485.doi: 10.16874/jslckc.2023..67.017