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Response of Chinese Web Novel Platforms to the Advancement of Free Platforms: Focusing on Tencent Yuewen Group

  • The Journal of Study on Language and Culture of Korea and China
  • Abbr : JSLCKC
  • 2023, (67), pp.461-485
  • DOI : 10.16874/jslckc.2023..67.017
  • Publisher : Korean Society of Study on Chinese Languge and Culture
  • Research Area : Humanities > Chinese Language and Literature
  • Received : January 10, 2023
  • Accepted : February 20, 2023
  • Published : February 28, 2023

Hwajin Lee 1

1서울대학교

Accredited

ABSTRACT

This study identified the external factors of the expansion of the free reading platform by paying attention to the background of the transition to the Tencent direct management system and the resulting conflict with the primary creators. To this end, I first explained the current status of the free platform, the background of the advancement, and the change in the profit structure of Yuewen, which occurred in conjunction with this. And I revealed the response of Yuewen's platform, the representative of the paid model, through new copyright contracts for copyrights and walkthrough analysis of and apps. Through this, at a time when competition for preoccupation of global cultural content between platforms is fierce, it was confirmed that a differentiated operation method centered on fans and IP in the face of a new challenging environment of free platforms. In addition, it predicted the possibility that China's web novel platform will develop separately into a free model of 'advertisement-data' and a paid model of 'contents-IP'.

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* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.
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