KJCKorea
Journal Central

This study analyzes the Pingju and Pingju film in the New China era from the perspective of propaganda. Pingju <Liu Qiaoer> and Pingju film <Liu Qiaoer> were used as means of promoting government policies, and they gained popular response by dealing with topics such as marriage law, land reform, and the importance of labor. These two works performed the functions of propaganda and agitation through formal devices such as music, characters, and images, and the elements mobilized for propagandization differed depending on the characteristics of the media. This paper is a study that explores the interaction between culture and politics in the New China era, and reveals how Pingju and Pingju film as media were used as means of promoting government policies.

〈Liu Qiao’er〉, Pingju, Pingju film, propaganda, New China, Marriages Law