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A Study on Discursive Legitimation Strategies of Guided Cyber Violence ─ Focusing on Chinese Online Videos Related to K-pop Girl Groups

  • The Journal of Study on Language and Culture of Korea and China
  • Abbr : JSLCKC
  • 2026, (80), pp.473~503
  • DOI : 10.16874/jslckc.2026..80.017
  • Publisher : Korean Society of Study on Chinese Languge and Culture
  • Research Area : Humanities > Chinese Language and Literature
  • Received : April 10, 2026
  • Accepted : May 20, 2026
  • Published : May 31, 2026

Huang Shuyi 1 PARK, Tchi Wan 1

1한국외국어대학교

Accredited

ABSTRACT

This study focuses on the discourse of ‘Yeodanhak(女團學)’, a recently prevalent phenomenon within Chinese Hallyu fandom, and analyzes commentary-style video content targeting the K-pop girl group IVE to investigate the discursive legitimation strategies of guided cyber violence and its mechanisms of diffusion. Guided cyber violence refers to a discursive practice that, under the guise of “objective analysis,” directs audience judgment through discourse strategies to legitimize attacks against specific targets. Employing discursive legitimation theory as an analytical framework, this study codes and analyzes four legitimation strategies manifested in the video content: authorization, moral evaluation, rationalization, and mythopoesis. The analysis reveals that commentators deploy comparative editing, statistical data, and an expert-like tone to lend an appearance of objectivity to subjective attacks, layering legitimation strategies across four thematic domains: appearance, competence, ambition, and morality. Furthermore, drawing on interaction ritual chains theory, this study demonstrates how legitimized discourse generates collective effervescence through shared emotion in comment sections, forming a self-reinforcing chain of diffusion.

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