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The Social Value of Ham-Pyung Butterfly Festival - Through the Travel Cost Method -

이경진 1 Myung Gyu,SONG 1

1단국대학교

Accredited

ABSTRACT

The aim of this study is to assess the social value of Ham-Pyung Butterfly Festival in the year of 2011. The tool for the assesment is the zonal travel cost method. The result of the study can be summed up as follows; First, the average individual consumer’s surplus measures approximately from 29,700 to 30,100 Won. Second, the total consumer’s surplus, that is the social value of the festival, ranges approximately from 7.6 to 7.7 billion Won. The most beneficiary of the event is turned up to be the people who are living in the outside of Ham-Pyung and go on a tour there. For that reason, the central government looks to have the obligation to support and to sponsor the festival.

Citation status

* References for papers published after 2023 are currently being built.