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@article{ART001907450},
author={Lu Tansheng},
title={A Study on Purchase Intention of Chinese Consumers toward the Automobile},
journal={JOURNAL OF CHINESE STUDIES},
issn={1229-3806},
year={2014},
number={45},
pages={161-182},
doi={10.26585/chlab.2014..45.008}

TY - JOUR
AU - Lu Tansheng
TI - A Study on Purchase Intention of Chinese Consumers toward the Automobile
JO - JOURNAL OF CHINESE STUDIES
PY - 2014
VL - null
IS - 45
PB - CHINESE STUDIES INSTITUTE
SP - 161
EP - 182
SN - 1229-3806
AB - The goal of this research is to explore the relationship between AutomobileAttributes, Brand Image and Chinese consumers’ Purchasing Intention inChinese Auto market. For this purpose, a network survey questionnaire wasgiven to 153 consumers located in China. The collected data was analyzedthrough SPSS 21.0 which applied Factor Analysis, Frequency Analysis,Correlation Analysis and Multiple Regression Analysis. The results indicate the following findings. First, the AutomobileAttributes(Performance, Safety and Service) had a positive influence on BrandImage. Secondly, the Brand Image and Automobile Attributes(Performance,Style and Safety) was positive correlated with Consumers’ PurchasingIntention. Thirdly, Brand Image had an indirect effect on the relationshipbetween Automobile Attributes(Performance and Safety) and Consumers’Purchasing Intention.
KW - Chinese Consumers;Auto market;Automobile Attributes;Brand Image;Purchasing Intention
DO - 10.26585/chlab.2014..45.008
ER -

Lu Tansheng. (2014). A Study on Purchase Intention of Chinese Consumers toward the Automobile. JOURNAL OF CHINESE STUDIES, 45, 161-182.

Lu Tansheng. 2014, "A Study on Purchase Intention of Chinese Consumers toward the Automobile", JOURNAL OF CHINESE STUDIES, no.45, pp.161-182. Available from: doi:10.26585/chlab.2014..45.008

Lu Tansheng "A Study on Purchase Intention of Chinese Consumers toward the Automobile" JOURNAL OF CHINESE STUDIES 45 pp.161-182 (2014) : 161.

Lu Tansheng. A Study on Purchase Intention of Chinese Consumers toward the Automobile. 2014; 45 : 161-182. Available from: doi:10.26585/chlab.2014..45.008

Lu Tansheng. "A Study on Purchase Intention of Chinese Consumers toward the Automobile" JOURNAL OF CHINESE STUDIES no.45(2014) : 161-182.doi: 10.26585/chlab.2014..45.008

Lu Tansheng. A Study on Purchase Intention of Chinese Consumers toward the Automobile. JOURNAL OF CHINESE STUDIES, 45, 161-182. doi: 10.26585/chlab.2014..45.008

Lu Tansheng. A Study on Purchase Intention of Chinese Consumers toward the Automobile. JOURNAL OF CHINESE STUDIES. 2014; 45 161-182. doi: 10.26585/chlab.2014..45.008

Lu Tansheng. A Study on Purchase Intention of Chinese Consumers toward the Automobile. 2014; 45 : 161-182. Available from: doi:10.26585/chlab.2014..45.008

Lu Tansheng. "A Study on Purchase Intention of Chinese Consumers toward the Automobile" JOURNAL OF CHINESE STUDIES no.45(2014) : 161-182.doi: 10.26585/chlab.2014..45.008