@article{ART000936238},
author={Oh, Dong-Geun},
title={Negative Word-of-Mouth of the Public Library Users in Daegu Metropolitan City},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2004},
volume={35},
number={4},
pages={129-147}
TY - JOUR
AU - Oh, Dong-Geun
TI - Negative Word-of-Mouth of the Public Library Users in Daegu Metropolitan City
JO - Journal of Korean Library and Information Science Society
PY - 2004
VL - 35
IS - 4
PB - Korean Library And Information Science Society
SP - 129
EP - 147
SN - 2466-2542
AB - This study is to investigate extensively the negative word-of-mouth responses and intentions of the public library users. It selects and analyzes empirically some of the antecedents of the complaining behaviors including severity of dissatisfaction, attitude toward complaining, difficulty of the complaining, likelihood of success, product/service importance, external attributions, loyalty, and former experience of complaining. Final data through questionaries are obtained from 487 unsatisfied adult public library users in Taegu Metropolitan City, 443 of them analysed with SPSS 12.0 for Windows.
KW - Complaining Experience; Consumer Complaining behavior; Negative Word-of-Mouth; Public Library; User Study
DO -
UR -
ER -
Oh, Dong-Geun. (2004). Negative Word-of-Mouth of the Public Library Users in Daegu Metropolitan City. Journal of Korean Library and Information Science Society, 35(4), 129-147.
Oh, Dong-Geun. 2004, "Negative Word-of-Mouth of the Public Library Users in Daegu Metropolitan City", Journal of Korean Library and Information Science Society, vol.35, no.4 pp.129-147.
Oh, Dong-Geun "Negative Word-of-Mouth of the Public Library Users in Daegu Metropolitan City" Journal of Korean Library and Information Science Society 35.4 pp.129-147 (2004) : 129.
Oh, Dong-Geun. Negative Word-of-Mouth of the Public Library Users in Daegu Metropolitan City. 2004; 35(4), 129-147.
Oh, Dong-Geun. "Negative Word-of-Mouth of the Public Library Users in Daegu Metropolitan City" Journal of Korean Library and Information Science Society 35, no.4 (2004) : 129-147.
Oh, Dong-Geun. Negative Word-of-Mouth of the Public Library Users in Daegu Metropolitan City. Journal of Korean Library and Information Science Society, 35(4), 129-147.
Oh, Dong-Geun. Negative Word-of-Mouth of the Public Library Users in Daegu Metropolitan City. Journal of Korean Library and Information Science Society. 2004; 35(4) 129-147.
Oh, Dong-Geun. Negative Word-of-Mouth of the Public Library Users in Daegu Metropolitan City. 2004; 35(4), 129-147.
Oh, Dong-Geun. "Negative Word-of-Mouth of the Public Library Users in Daegu Metropolitan City" Journal of Korean Library and Information Science Society 35, no.4 (2004) : 129-147.
