@article{ART001089657},
author={Jung, Hyun-Wook and Kang Hye-Young},
title={A Study on Motivations and Determinants of College Students' On-line Bookstore Utilization},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2006},
volume={37},
number={3},
pages={59-73}
TY - JOUR
AU - Jung, Hyun-Wook
AU - Kang Hye-Young
TI - A Study on Motivations and Determinants of College Students' On-line Bookstore Utilization
JO - Journal of Korean Library and Information Science Society
PY - 2006
VL - 37
IS - 3
PB - Korean Library And Information Science Society
SP - 59
EP - 73
SN - 2466-2542
AB - The purpose of this paper was to empirically examine college students' on-line bookstore utilization status. The focus of this study was placed on three major issues. First, what are the college students' motivations in using on-line bookstore. Second, what are the major determinants of college students' on-line bookstore utilization. Third, how book genres are related to students' on-line bookstore utilization behavior. Data were collected from 215 college students during October 10, 2005 to October 17, 2005. The analyses showed following results: First, the college students' on-line bookstore utilization motivations were grouped into three areas-convenience motivation, interaction motivation, and information collecting motivation. Second, college students who were oriented toward convenience motivation, who were more interested in on-line bookstores, and who were more satisfied with on-line services, made more frequent visits to on-line bookstore sites. Third, college students who allocated less time to book readings showed a tendency of buying books through on-line bookstores. Finally, college students who were more interested in on-line bookstores showed more satisfaction and bought such various books as literature, hobby or practical books, foreign novels, and general readings. This finding suggests that in order to activate on-line bookstore business, book industries, especially the publishers and/or distributors, have to develop new ideas which can make an appeal to college students who are believed to be critical book readers.
KW - On-line Bookstore;Utilization Motivation;Internet Shopping
DO -
UR -
ER -
Jung, Hyun-Wook and Kang Hye-Young. (2006). A Study on Motivations and Determinants of College Students' On-line Bookstore Utilization. Journal of Korean Library and Information Science Society, 37(3), 59-73.
Jung, Hyun-Wook and Kang Hye-Young. 2006, "A Study on Motivations and Determinants of College Students' On-line Bookstore Utilization", Journal of Korean Library and Information Science Society, vol.37, no.3 pp.59-73.
Jung, Hyun-Wook, Kang Hye-Young "A Study on Motivations and Determinants of College Students' On-line Bookstore Utilization" Journal of Korean Library and Information Science Society 37.3 pp.59-73 (2006) : 59.
Jung, Hyun-Wook, Kang Hye-Young. A Study on Motivations and Determinants of College Students' On-line Bookstore Utilization. 2006; 37(3), 59-73.
Jung, Hyun-Wook and Kang Hye-Young. "A Study on Motivations and Determinants of College Students' On-line Bookstore Utilization" Journal of Korean Library and Information Science Society 37, no.3 (2006) : 59-73.
Jung, Hyun-Wook; Kang Hye-Young. A Study on Motivations and Determinants of College Students' On-line Bookstore Utilization. Journal of Korean Library and Information Science Society, 37(3), 59-73.
Jung, Hyun-Wook; Kang Hye-Young. A Study on Motivations and Determinants of College Students' On-line Bookstore Utilization. Journal of Korean Library and Information Science Society. 2006; 37(3) 59-73.
Jung, Hyun-Wook, Kang Hye-Young. A Study on Motivations and Determinants of College Students' On-line Bookstore Utilization. 2006; 37(3), 59-73.
Jung, Hyun-Wook and Kang Hye-Young. "A Study on Motivations and Determinants of College Students' On-line Bookstore Utilization" Journal of Korean Library and Information Science Society 37, no.3 (2006) : 59-73.
