@article{ART001914816},
author={Seongsin Lee},
title={Library Marketing Model},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2014},
volume={45},
number={3},
pages={249-270},
doi={10.16981/kliss.45.3.201409.249}
TY - JOUR
AU - Seongsin Lee
TI - Library Marketing Model
JO - Journal of Korean Library and Information Science Society
PY - 2014
VL - 45
IS - 3
PB - Korean Library And Information Science Society
SP - 249
EP - 270
SN - 2466-2542
AB - The purpose of this research is to suggest a library marketing model. To achieve the study purpose, this research adopted content analysis methodology. The research papers relating to the subject library marketing were analyzed using qualitative content analysis method. In addition, the study result was revised through the comparison with the general nonprofit marketing process model. As a result, library marketing model was proposed. The final library marketing model was composed of the following elements: 1)Customers(Library users), 2)Internal environmental changes, 3)External environmental changes, 4)Set library marketing goals, 5)Various library marketing strategies, 6)Specific marketing strategy tactics, 7)Implementation of the tactics, 8)Evaluation, 9)Positive evaluation result, 10)Negative evaluation result, 11)Customer satisfaction, 12)Increased library usage rate. and 13)Establishment the positive social value of library.
KW - Library marketing;Library marketing model;Content analysis;Qualitative content analysis
DO - 10.16981/kliss.45.3.201409.249
ER -
Seongsin Lee. (2014). Library Marketing Model. Journal of Korean Library and Information Science Society, 45(3), 249-270.
Seongsin Lee. 2014, "Library Marketing Model", Journal of Korean Library and Information Science Society, vol.45, no.3 pp.249-270. Available from: doi:10.16981/kliss.45.3.201409.249
Seongsin Lee "Library Marketing Model" Journal of Korean Library and Information Science Society 45.3 pp.249-270 (2014) : 249.
Seongsin Lee. Library Marketing Model. 2014; 45(3), 249-270. Available from: doi:10.16981/kliss.45.3.201409.249
Seongsin Lee. "Library Marketing Model" Journal of Korean Library and Information Science Society 45, no.3 (2014) : 249-270.doi: 10.16981/kliss.45.3.201409.249
Seongsin Lee. Library Marketing Model. Journal of Korean Library and Information Science Society, 45(3), 249-270. doi: 10.16981/kliss.45.3.201409.249
Seongsin Lee. Library Marketing Model. Journal of Korean Library and Information Science Society. 2014; 45(3) 249-270. doi: 10.16981/kliss.45.3.201409.249
Seongsin Lee. Library Marketing Model. 2014; 45(3), 249-270. Available from: doi:10.16981/kliss.45.3.201409.249
Seongsin Lee. "Library Marketing Model" Journal of Korean Library and Information Science Society 45, no.3 (2014) : 249-270.doi: 10.16981/kliss.45.3.201409.249
