@article{ART002571873},
author={Lim, jeonghoon},
title={A Study of the Use of SNS for the Activation of School Library Marketing},
journal={Journal of Korean Library and Information Science Society},
issn={2466-2542},
year={2020},
volume={51},
number={1},
pages={21-41},
doi={10.16981/kliss.51.1.202003.21}
TY - JOUR
AU - Lim, jeonghoon
TI - A Study of the Use of SNS for the Activation of School Library Marketing
JO - Journal of Korean Library and Information Science Society
PY - 2020
VL - 51
IS - 1
PB - Korean Library And Information Science Society
SP - 21
EP - 41
SN - 2466-2542
AB - This paper aims to propose ways to promote SNS marketing at school library sites with case study analyses in school libraries. To this end, in-depth interview was conducted with 10 Teacher Librarians who had used SNS in library operation and an in analysis was made of the operation status, motives and objectives, strategies and performances of the school library's SNS marketing. According to the study, most Teacher Librarians were found to be using SNS such as Facebook, Instagram, Kakao Plus Friends and so on in an attempt to improve accessibility and utilization of the library resources first. Not only that, they used SNS for the purpose of communicating with users while increasing the number of visitors and identifying the needs of users. The messages provided through SNS are information on school libraries and their reading programs, and the target market mainly involved their students. Based on the above research results, measures to promote SNS in school libraries were discussed, including the need for marketing consultative bodies, expansion of SNS targets, and enhancement of expertise in SNS.
KW - School Library;Marketing;Teacher librarian;SNS;SNS marketing
DO - 10.16981/kliss.51.1.202003.21
ER -
Lim, jeonghoon. (2020). A Study of the Use of SNS for the Activation of School Library Marketing. Journal of Korean Library and Information Science Society, 51(1), 21-41.
Lim, jeonghoon. 2020, "A Study of the Use of SNS for the Activation of School Library Marketing", Journal of Korean Library and Information Science Society, vol.51, no.1 pp.21-41. Available from: doi:10.16981/kliss.51.1.202003.21
Lim, jeonghoon "A Study of the Use of SNS for the Activation of School Library Marketing" Journal of Korean Library and Information Science Society 51.1 pp.21-41 (2020) : 21.
Lim, jeonghoon. A Study of the Use of SNS for the Activation of School Library Marketing. 2020; 51(1), 21-41. Available from: doi:10.16981/kliss.51.1.202003.21
Lim, jeonghoon. "A Study of the Use of SNS for the Activation of School Library Marketing" Journal of Korean Library and Information Science Society 51, no.1 (2020) : 21-41.doi: 10.16981/kliss.51.1.202003.21
Lim, jeonghoon. A Study of the Use of SNS for the Activation of School Library Marketing. Journal of Korean Library and Information Science Society, 51(1), 21-41. doi: 10.16981/kliss.51.1.202003.21
Lim, jeonghoon. A Study of the Use of SNS for the Activation of School Library Marketing. Journal of Korean Library and Information Science Society. 2020; 51(1) 21-41. doi: 10.16981/kliss.51.1.202003.21
Lim, jeonghoon. A Study of the Use of SNS for the Activation of School Library Marketing. 2020; 51(1), 21-41. Available from: doi:10.16981/kliss.51.1.202003.21
Lim, jeonghoon. "A Study of the Use of SNS for the Activation of School Library Marketing" Journal of Korean Library and Information Science Society 51, no.1 (2020) : 21-41.doi: 10.16981/kliss.51.1.202003.21
