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A Study of the Use of SNS for the Activation of School Library Marketing

  • Journal of Korean Library and Information Science Society
  • Abbr : JKLISS
  • 2020, 51(1), pp.21-41
  • DOI : 10.16981/kliss.51.1.202003.21
  • Publisher : Korean Library And Information Science Society
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : February 17, 2020
  • Accepted : March 13, 2020
  • Published : March 31, 2020

Lim, jeonghoon 1

1공주대학교 문헌정보교육과

Accredited

ABSTRACT

This paper aims to propose ways to promote SNS marketing at school library sites with case study analyses in school libraries. To this end, in-depth interview was conducted with 10 Teacher Librarians who had used SNS in library operation and an in analysis was made of the operation status, motives and objectives, strategies and performances of the school library's SNS marketing. According to the study, most Teacher Librarians were found to be using SNS such as Facebook, Instagram, Kakao Plus Friends and so on in an attempt to improve accessibility and utilization of the library resources first. Not only that, they used SNS for the purpose of communicating with users while increasing the number of visitors and identifying the needs of users. The messages provided through SNS are information on school libraries and their reading programs, and the target market mainly involved their students. Based on the above research results, measures to promote SNS in school libraries were discussed, including the need for marketing consultative bodies, expansion of SNS targets, and enhancement of expertise in SNS.

Citation status

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