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Structural Analysis of an Online Social Network: A Case Study of the Friendship Network in 'Cyworld'

  • Informatization Policy
  • Abbr : 정보화정책
  • 2006, 13(4), pp.167-185
  • Publisher : NIA
  • Research Area : Social Science > Public Policy

Yong Hak Kim 1 Patrick Park 1 전소영 2

1연세대학교
2SK Communications

Accredited

ABSTRACT

The aim of this study is twofold. First, we use a “network sampling method”to estimate the characteristic path length of one of Korea’s most popular and largest online social networks, the Cyworld “ilchon", network, or friendship network. Second, we measure homophily tendencies exhibited by Cyworld users in terms of gender, age, and region, using log-linear models. Results show that the Cyworld friendship network is a small world where most of the users are connected to one another by an average of 4.3 degrees and where homophilious tendencies are strongest for region and weakest for gender. The inferred characteristic path length of the Cyworld friendship network approximates that of the offline letter experiment conducted in Korea, a replication of the well-known small world experiment conducted by Stanley Milgram in the 1960’s. The results are in line with prior research and suggest that online social relations reflect offline social relations and support the view that online and offline social spaces interpenetrate.

Citation status

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