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Study on the analysis of self-presentation and impression formation in the cyber society

  • Informatization Policy
  • Abbr : 정보화정책
  • 2006, 13(2), pp.165-188
  • Publisher : NIA
  • Research Area : Social Science > Public Policy

Park Su-e 1

1서울여자대학교

Accredited

ABSTRACT

Using blogs are effective ways to express oneself based on social networks. This study identifies and verifies impression dimensions on the cyber society and analyzes the intensity of impression dimensions from the views of bloggers and visitors. Also, this study analyzes the relationship of bloggers’and visitors’impression dimensions in terms of their intensity. The adjectives expressing impressions were collected and evaluated on their appropriateness by the professional group and through user surveys. The online survey resulted in the identification of six major impression dimensions in the cyber society, which are F1.warm, F2.cheerful, F3.conservative, F4.rough, F5.creative, and‘ F6.analytical.’

Citation status

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