@article{ART001331123},
author={Lee Byung Jun},
title={A study on the Internet’s liability for illegal and unsound Internet ads - Focus on Internet portals, the media of advertisements -},
journal={Informatization Policy},
issn={1598-3498},
year={2009},
volume={16},
number={1},
pages={102-120}
TY - JOUR
AU - Lee Byung Jun
TI - A study on the Internet’s liability for illegal and unsound Internet ads - Focus on Internet portals, the media of advertisements -
JO - Informatization Policy
PY - 2009
VL - 16
IS - 1
PB - NIA
SP - 102
EP - 120
SN - 1598-3498
AB - Most illegal ad problems related to Internet portals can be solved through existing advertisingrelated
laws, but for some new phenomena, concrete standards have not been established yet. So
this paper examined two interesting judicial cases. The first case is about illegal ads carried through search
services. The decision on the case was that a portal site does not have a duty to monitor illegal ads when it is not
aware of them, and although there is a complaint against illegal ads, it is just enough for a portal to apply
minimum ad filtering to its search service. The decision is reasonable because the search service is a sort of a
public service and thus the blocking of information should not be excessive. The other case is about whether
Internet portals as brokers can accuse online sellers of responsibility for illegal ads. The decision on the case was
that online sellers are under administrative restrictions according to the Labeling and Advertising Law. It is
needed to evaluate the subjectivity of an advertiser from a more objective point of view in order not only to
protect consumers, but also to establish fair trade order.
KW - illegal advertisement;liability;internet portal site;serch engine
DO -
UR -
ER -
Lee Byung Jun. (2009). A study on the Internet’s liability for illegal and unsound Internet ads - Focus on Internet portals, the media of advertisements -. Informatization Policy, 16(1), 102-120.
Lee Byung Jun. 2009, "A study on the Internet’s liability for illegal and unsound Internet ads - Focus on Internet portals, the media of advertisements -", Informatization Policy, vol.16, no.1 pp.102-120.
Lee Byung Jun "A study on the Internet’s liability for illegal and unsound Internet ads - Focus on Internet portals, the media of advertisements -" Informatization Policy 16.1 pp.102-120 (2009) : 102.
Lee Byung Jun. A study on the Internet’s liability for illegal and unsound Internet ads - Focus on Internet portals, the media of advertisements -. 2009; 16(1), 102-120.
Lee Byung Jun. "A study on the Internet’s liability for illegal and unsound Internet ads - Focus on Internet portals, the media of advertisements -" Informatization Policy 16, no.1 (2009) : 102-120.
Lee Byung Jun. A study on the Internet’s liability for illegal and unsound Internet ads - Focus on Internet portals, the media of advertisements -. Informatization Policy, 16(1), 102-120.
Lee Byung Jun. A study on the Internet’s liability for illegal and unsound Internet ads - Focus on Internet portals, the media of advertisements -. Informatization Policy. 2009; 16(1) 102-120.
Lee Byung Jun. A study on the Internet’s liability for illegal and unsound Internet ads - Focus on Internet portals, the media of advertisements -. 2009; 16(1), 102-120.
Lee Byung Jun. "A study on the Internet’s liability for illegal and unsound Internet ads - Focus on Internet portals, the media of advertisements -" Informatization Policy 16, no.1 (2009) : 102-120.
