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Research on the Variables Affecting the Online Flaming: Centering on the Social Influence Model

  • Informatization Policy
  • Abbr : 정보화정책
  • 2013, 20(4), pp.51-70
  • Publisher : NIA
  • Research Area : Social Science > Public Policy

Jae Woong Shim 1 Jinhee Kim 1

1숙명여자대학교

Accredited

ABSTRACT

The flaming which is defined as posting deliberately hostile messages online has been perceivedas one of the most dangerous behaviors on the Internet. Although the previous research on flamingfocused on finding the effects of anonymity and individual differences, more comprehensive explanation is stillneeded. This research attempted to find social variables which affect the attitude toward and the act of flamingbased on the differences between high school and college students. Findings show that both high school andcollege students are strongly influenced by their affiliated groups in the intention to commit online flaming andpast experiences of the number of the acts of flaming. At the same time, vicarious learning was positivelyassociated with high school students, but direct utterance was positively associated with college students. Theimplications of the study was also discussed.

Citation status

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