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@article{ART001867386},
author={Ilyoo Barry Hong and 강동원 and cho},
title={The Effects of Social and Personal Dimensions on the Intention to Use a Social Networking Service: The Case of Facebook},
journal={Informatization Policy},
issn={1598-3498},
year={2014},
volume={21},
number={1},
pages={57-76}

TY - JOUR
AU - Ilyoo Barry Hong
AU - 강동원
AU - cho
TI - The Effects of Social and Personal Dimensions on the Intention to Use a Social Networking Service: The Case of Facebook
JO - Informatization Policy
PY - 2014
VL - 21
IS - 1
PB - NIA
SP - 57
EP - 76
SN - 1598-3498
AB - The purpose of this research is to investigate the role of social dimensions in predicting theintention to use SNS. We proposed an integrative SNS acceptance model based on the theory ofplanned behavior (TPB), the technology acceptance model (TAM), and the social influence theory. Included in the model are attitude toward SNS use, subjective norm, information cascades, and perceived behavioral control as antecedents to intention to use SNS. An empirical analysis was conducted using data collected from a questionnaire survey with 228 college students in Korea, and it yielded the following findings. First, the two social dimensions, namely subjective norm and information cascades, were found to have a significant positive relationship with the intention to use SNS. In particular, information cascade turned out to have the strongest impact of the three antecedents to intention to use SNS. Second, perceived usefulness and perceived ease of use were found to have a significant positive influence on the attitude toward SNS use.
KW - SNS;social influence theory;information cascade;subjective norm;facebook
DO -
UR -
ER -

Ilyoo Barry Hong, 강동원 and cho. (2014). The Effects of Social and Personal Dimensions on the Intention to Use a Social Networking Service: The Case of Facebook. Informatization Policy, 21(1), 57-76.

Ilyoo Barry Hong, 강동원 and cho. 2014, "The Effects of Social and Personal Dimensions on the Intention to Use a Social Networking Service: The Case of Facebook", Informatization Policy, vol.21, no.1 pp.57-76.

Ilyoo Barry Hong, 강동원, cho "The Effects of Social and Personal Dimensions on the Intention to Use a Social Networking Service: The Case of Facebook" Informatization Policy 21.1 pp.57-76 (2014) : 57.

Ilyoo Barry Hong, 강동원, cho. The Effects of Social and Personal Dimensions on the Intention to Use a Social Networking Service: The Case of Facebook. 2014; 21(1), 57-76.

Ilyoo Barry Hong, 강동원 and cho. "The Effects of Social and Personal Dimensions on the Intention to Use a Social Networking Service: The Case of Facebook" Informatization Policy 21, no.1 (2014) : 57-76.

Ilyoo Barry Hong; 강동원; cho. The Effects of Social and Personal Dimensions on the Intention to Use a Social Networking Service: The Case of Facebook. Informatization Policy, 21(1), 57-76.

Ilyoo Barry Hong; 강동원; cho. The Effects of Social and Personal Dimensions on the Intention to Use a Social Networking Service: The Case of Facebook. Informatization Policy. 2014; 21(1) 57-76.

Ilyoo Barry Hong, 강동원, cho. The Effects of Social and Personal Dimensions on the Intention to Use a Social Networking Service: The Case of Facebook. 2014; 21(1), 57-76.

Ilyoo Barry Hong, 강동원 and cho. "The Effects of Social and Personal Dimensions on the Intention to Use a Social Networking Service: The Case of Facebook" Informatization Policy 21, no.1 (2014) : 57-76.