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The Aspects of Language Use in Printed Advertising Language

  • Korean Semantics
  • 2010, 33(), pp.203-228
  • Publisher : The Society Of Korean Semantics
  • Research Area : Humanities > Korean Language and Literature

LEE, JEE-YOUNG 1

1상명대학교

Accredited

ABSTRACT

The purpose of this study is to analyze printed advertising language. For this purpose, this study examine the types of form and meaning composition methods of printed advertising language. The form types of printed advertising language are divided into word form, phrases and clauses form, sentence form. Word form type include ‘X+hakwon, X+kyouk, X+edu, X+ehakwon, X+academy, X+kwamok, X+kwamok+hakwon, X+kwamok+ kyosil, X+kwamok+yenku, X+kwamok+zenmon, X+kwamok+zenmon+ha- kwon'. Phrases and clauses form type include ‘X+uy+X', ‘X+wa/kwa+ X'. The semantic types of printed advertising language are divided into basic, professional, future, name, area. The composition methods of printed advertising language consist of lexical composition method and expression composition method. The lexical composition method include onomatopoeic, mimetic word, homonym, coined word. The expression composition method consist of ellipsis, intertextuality, figures of speech, symbols.

Citation status

* References for papers published after 2023 are currently being built.