@article{ART001512026},
author={LEE, JEE-YOUNG},
title={The Aspects of Language Use in Printed Advertising Language},
journal={Korean Semantics},
issn={1226-7198},
year={2010},
volume={33},
pages={203-228}
TY - JOUR
AU - LEE, JEE-YOUNG
TI - The Aspects of Language Use in Printed Advertising Language
JO - Korean Semantics
PY - 2010
VL - 33
IS - null
PB - The Society Of Korean Semantics
SP - 203
EP - 228
SN - 1226-7198
AB - The purpose of this study is to analyze printed advertising language. For this purpose, this study examine the types of form and meaning composition methods of printed advertising language. The form types of printed advertising language are divided into word form, phrases and clauses form, sentence form. Word form type include ‘X+hakwon, X+kyouk, X+edu, X+ehakwon, X+academy, X+kwamok, X+kwamok+hakwon, X+kwamok+ kyosil, X+kwamok+yenku, X+kwamok+zenmon, X+kwamok+zenmon+ha- kwon'. Phrases and clauses form type include ‘X+uy+X', ‘X+wa/kwa+ X'. The semantic types of printed advertising language are divided into basic, professional, future, name, area. The composition methods of printed advertising language consist of lexical composition method and expression composition method. The lexical composition method include onomatopoeic, mimetic word, homonym, coined word. The expression composition method consist of ellipsis, intertextuality, figures of speech, symbols.
KW - 매체언어 (Media Language);인쇄 광고 언어 (Printed Adver- tising Language);형태 구조 (Form Construction);의미 구조 (Semantic Construction);단어 형식 (Word Form);구절 형식 (Phrases and Clauses Form);문장 형식 (Sentence Form)
DO -
UR -
ER -
LEE, JEE-YOUNG. (2010). The Aspects of Language Use in Printed Advertising Language. Korean Semantics, 33, 203-228.
LEE, JEE-YOUNG. 2010, "The Aspects of Language Use in Printed Advertising Language", Korean Semantics, vol.33, pp.203-228.
LEE, JEE-YOUNG "The Aspects of Language Use in Printed Advertising Language" Korean Semantics 33 pp.203-228 (2010) : 203.
LEE, JEE-YOUNG. The Aspects of Language Use in Printed Advertising Language. 2010; 33 203-228.
LEE, JEE-YOUNG. "The Aspects of Language Use in Printed Advertising Language" Korean Semantics 33(2010) : 203-228.
LEE, JEE-YOUNG. The Aspects of Language Use in Printed Advertising Language. Korean Semantics, 33, 203-228.
LEE, JEE-YOUNG. The Aspects of Language Use in Printed Advertising Language. Korean Semantics. 2010; 33 203-228.
LEE, JEE-YOUNG. The Aspects of Language Use in Printed Advertising Language. 2010; 33 203-228.
LEE, JEE-YOUNG. "The Aspects of Language Use in Printed Advertising Language" Korean Semantics 33(2010) : 203-228.
