@article{ART003048391},
author={Louie Jon A. Sánchez},
title={The "Korean Turn” in Philippine Popular Culture: The Story So Far},
journal={SUVANNABHUMI},
issn={2092-738X},
year={2024},
volume={16},
number={1},
pages={15-38},
doi={10.22801/svn.2024.16.1.15}
TY - JOUR
AU - Louie Jon A. Sánchez
TI - The "Korean Turn” in Philippine Popular Culture: The Story So Far
JO - SUVANNABHUMI
PY - 2024
VL - 16
IS - 1
PB - Korea Institute for ASEAN Studies
SP - 15
EP - 38
SN - 2092-738X
AB - In this paper, I will pursue initial ideas I formulated in 2012 about the permeation of Korean influences in Philippine popular culture, particularly in the production of serialized TV drama/soap operas or the “teleserye” [tele for television + “serye” or series; thus, TV drama series]. I called the phenomenon the “Korean Turn” as I observed the emulation of Korean televisual drama (nowadays called K-Drama) modes and practices by local production through various means of cultural appropriation. This time, I will expand my exploration to other aspects of Philippine entertainment and other cultural practices. I will also update my observations on the continuing “Korean turn” in the teleserye. I will argue, on the one hand, about the success and soft power of hallyu or the “Korean wave” in the Philippines; and on the other, about Philippine culture's enduring ingenuity in its reception and repurposing of hallyu. Ideas to be yielded here will form part of a potential framework in understanding the dynamics of the interface between Korean and Philippine cultures, in the context of globalization. I assert that popular culture remains to be an undervalued field of inquiry, as far as these contexts are concerned.
KW - hallyu;K-Drama;K-Pop;Korean turn;Philippines;South Korea;popular culture
DO - 10.22801/svn.2024.16.1.15
ER -
Louie Jon A. Sánchez. (2024). The "Korean Turn” in Philippine Popular Culture: The Story So Far. SUVANNABHUMI, 16(1), 15-38.
Louie Jon A. Sánchez. 2024, "The "Korean Turn” in Philippine Popular Culture: The Story So Far", SUVANNABHUMI, vol.16, no.1 pp.15-38. Available from: doi:10.22801/svn.2024.16.1.15
Louie Jon A. Sánchez "The "Korean Turn” in Philippine Popular Culture: The Story So Far" SUVANNABHUMI 16.1 pp.15-38 (2024) : 15.
Louie Jon A. Sánchez. The "Korean Turn” in Philippine Popular Culture: The Story So Far. 2024; 16(1), 15-38. Available from: doi:10.22801/svn.2024.16.1.15
Louie Jon A. Sánchez. "The "Korean Turn” in Philippine Popular Culture: The Story So Far" SUVANNABHUMI 16, no.1 (2024) : 15-38.doi: 10.22801/svn.2024.16.1.15
Louie Jon A. Sánchez. The "Korean Turn” in Philippine Popular Culture: The Story So Far. SUVANNABHUMI, 16(1), 15-38. doi: 10.22801/svn.2024.16.1.15
Louie Jon A. Sánchez. The "Korean Turn” in Philippine Popular Culture: The Story So Far. SUVANNABHUMI. 2024; 16(1) 15-38. doi: 10.22801/svn.2024.16.1.15
Louie Jon A. Sánchez. The "Korean Turn” in Philippine Popular Culture: The Story So Far. 2024; 16(1), 15-38. Available from: doi:10.22801/svn.2024.16.1.15
Louie Jon A. Sánchez. "The "Korean Turn” in Philippine Popular Culture: The Story So Far" SUVANNABHUMI 16, no.1 (2024) : 15-38.doi: 10.22801/svn.2024.16.1.15
