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@article{ART002735068},
author={Joo JeongSuk},
title={The Reign of Franchise Filmmaking in Hollywood},
journal={JOURNAL OF INTERNATIONAL STUDIES},
issn={2092-5239},
year={2021},
volume={33},
pages={109-132},
doi={10.22971/jois.33..202106.109}

TY - JOUR
AU - Joo JeongSuk
TI - The Reign of Franchise Filmmaking in Hollywood
JO - JOURNAL OF INTERNATIONAL STUDIES
PY - 2021
VL - 33
IS - null
PB - The Keimyung Institute for International Studies
SP - 109
EP - 132
SN - 2092-5239
AB - This paper examines the heightened efforts by Hollywood major studios to produce tentpole and franchise films both as one of the most significant trends in Hollywood film production especially since the late 2000s and as an important matter that affects what people around the world see on the big screen. It explores how faltering DVD revenue and the recession in the late 2000s made the studios extremely cost-conscious and profit-hungry, while also elevating the importance of international markets. In this context, the studios further focused on the production of tentpole franchises as the most profitable and safest choice, which led to the intensification in their production of these. The paper also looks at Disney as the foremost instance of the studios’ franchise strategy and how such change has been shaping the Hollywood film industry since the late 2000s. By examining the altered production landscape dominated by expensive franchises and the changes this has brought, the paper hopes to reveal the limited nature of even the commercial films that come out of Hollywood and the choices at the box office, as well as the current state of Hollywood filmmaking and the forces that have been driving the Hollywood film industry in recent years.
KW - Hollywood Film Industry;Major Studios;Tentpole;Franchise;Disney
DO - 10.22971/jois.33..202106.109
ER -

Joo JeongSuk. (2021). The Reign of Franchise Filmmaking in Hollywood. JOURNAL OF INTERNATIONAL STUDIES, 33, 109-132.

Joo JeongSuk. 2021, "The Reign of Franchise Filmmaking in Hollywood", JOURNAL OF INTERNATIONAL STUDIES, vol.33, pp.109-132. Available from: doi:10.22971/jois.33..202106.109

Joo JeongSuk "The Reign of Franchise Filmmaking in Hollywood" JOURNAL OF INTERNATIONAL STUDIES 33 pp.109-132 (2021) : 109.

Joo JeongSuk. The Reign of Franchise Filmmaking in Hollywood. 2021; 33 109-132. Available from: doi:10.22971/jois.33..202106.109

Joo JeongSuk. "The Reign of Franchise Filmmaking in Hollywood" JOURNAL OF INTERNATIONAL STUDIES 33(2021) : 109-132.doi: 10.22971/jois.33..202106.109

Joo JeongSuk. The Reign of Franchise Filmmaking in Hollywood. JOURNAL OF INTERNATIONAL STUDIES, 33, 109-132. doi: 10.22971/jois.33..202106.109

Joo JeongSuk. The Reign of Franchise Filmmaking in Hollywood. JOURNAL OF INTERNATIONAL STUDIES. 2021; 33 109-132. doi: 10.22971/jois.33..202106.109

Joo JeongSuk. The Reign of Franchise Filmmaking in Hollywood. 2021; 33 109-132. Available from: doi:10.22971/jois.33..202106.109

Joo JeongSuk. "The Reign of Franchise Filmmaking in Hollywood" JOURNAL OF INTERNATIONAL STUDIES 33(2021) : 109-132.doi: 10.22971/jois.33..202106.109