2013, Vol.37, No.10

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

The ultimate goal of science is theory. Tourism research still lacks a conceptualization scheme, theoretical framework, and a cumulative knowledge. One of the reasons is that many tourism researchers have been preoccupied with the short-term goal of finding specific relations from accepting or rejecting a hypothesis to track and record a staggering expansion of the tourism industry. Thus, there is a need to guide an outline on the systematic process of theory- building in tourism studies. In this context, this paper provides the insight and conceptual framework for the building and understanding of tourism theory that will lead the tourism science into a discipline, not a field of study or a special form of leisure. In particular, the study discusses an emergent paradigm shift from tourism studies and researchers and identifies a virtue of good theory and scientific theory-building process. This conceptual paper could help researchers gain insights in terms of theory-building and its necessity with a sense of responsibility as a tourism researcher. The study makes a conceptual and theoretical contribution to expanding scientific domain of tourism knowledge.

In this research, travel motivations of heavy overseas travelers were studied with Focus Group Interview(FGI). Heavy overseas travelers who were recent 12 months overseas travel-experienced and travel overseas at least 2-3 times per year single and married men and women were selected for 3 focus group interviews. The following results were obtained : 1) heavy overseas traveler's seven motivations were drawn as relax, experience · fun, self-development · self-actualization, relationship · communication, escape, nostelgia and addiction. Specifically, the proposed motivation in this study, 'addiction' can be explained as similar meaning or developed one with motivation from precedent study 'Like traveling itself', and it means travel is settled as a habit that heavy travelers can not take away in their lives because they are addicted to it. 2) The drawn motivation elements were not applied to TCL (Travel Career Ladder) theory but some results could be applied to TCP (Travel Career Pattern). Implications for tourism marketers and researchers were discussed. The study has limitation in terms of a study need to consider more variables for travel motivations.

This study focused on the tourism policy making as a creative tourism. For the study, theoretical reviews on creative economy, creative industry, the index of creativity, the component of creative economy, and creative tourism were applied. Based upon the previous researches this study conceptualized the creative tourism and proposed an creative tourism framework which was composed of 5P: creative tourism person, creative tourism participation, creative tourism product, creative tourism process, creative press. The previous tourism policy were examined by 5P framework and it suggests the tourism policy direction and tasks for creative industrialization of tourism. In conclusion, this study is proposed that the tourism policy should be concerned with training the creative tourism talents and human resource, expanding creative tourism participation, developing the creative tourism products, establishing creative policy system, cooperating on a creative tourism policy, and making creative tourism environment. The study, however, should adopt more in-depth analytical approach for providing more practical implications as well as academic contributions.