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@article{ART001824062},
author={Jung Jieun and Sukekyu LEE and Ji Young Jung},
title={A Qualitative Research on the Management Plans for Local Festival toward Glocalism: Focus on the Avignon Festival Case},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={10},
pages={97-117}

TY - JOUR
AU - Jung Jieun
AU - Sukekyu LEE
AU - Ji Young Jung
TI - A Qualitative Research on the Management Plans for Local Festival toward Glocalism: Focus on the Avignon Festival Case
JO - Journal of Tourism Sciences
PY - 2013
VL - 37
IS - 10
PB - The Tourism Sciences Society Of Korea
SP - 97
EP - 117
SN - 1226-0533
AB - This qualitative research addresses the management plans for local festival toward glocalism by analyzing the well-known Avignon festival. To suggest the more effective ways of improving the local festivals in Korea, we did some in-depth interviews with festival experts regarding the following 4 aspects of festival: ‘festival management’, ‘festival examples’, ‘festival theory(culture theory)’, and ‘festival consulting’. After that interviews, the five factors are found for effective management plans from the Avignon festival case analysis. In-depth interview that Hatch(2002) suggested and a qualitative study of Seidman(2006) are used for analysing research. The factors are: historicity (regionality) or placeness/ cultural character/ friendliness/ operability/ economic feasibility. This study propose the importance of then “glocalism” for the success of any local festival toward globalization. In addition, the results of this study will provide festival managers another theoretical evidence through the various factor analysis of Avignon festival which leads local glocalism. The lessons from the Avignon festival analysis can be helpful at the site as measures for developing and succeeding lots of local festivals in Korea.
KW - Festival;Glocalism;Festival d’Avignon;Festival d’Avignon off;In-depth interview
DO -
UR -
ER -

Jung Jieun, Sukekyu LEE and Ji Young Jung. (2013). A Qualitative Research on the Management Plans for Local Festival toward Glocalism: Focus on the Avignon Festival Case. Journal of Tourism Sciences, 37(10), 97-117.

Jung Jieun, Sukekyu LEE and Ji Young Jung. 2013, "A Qualitative Research on the Management Plans for Local Festival toward Glocalism: Focus on the Avignon Festival Case", Journal of Tourism Sciences, vol.37, no.10 pp.97-117.

Jung Jieun, Sukekyu LEE, Ji Young Jung "A Qualitative Research on the Management Plans for Local Festival toward Glocalism: Focus on the Avignon Festival Case" Journal of Tourism Sciences 37.10 pp.97-117 (2013) : 97.

Jung Jieun, Sukekyu LEE, Ji Young Jung. A Qualitative Research on the Management Plans for Local Festival toward Glocalism: Focus on the Avignon Festival Case. 2013; 37(10), 97-117.

Jung Jieun, Sukekyu LEE and Ji Young Jung. "A Qualitative Research on the Management Plans for Local Festival toward Glocalism: Focus on the Avignon Festival Case" Journal of Tourism Sciences 37, no.10 (2013) : 97-117.

Jung Jieun; Sukekyu LEE; Ji Young Jung. A Qualitative Research on the Management Plans for Local Festival toward Glocalism: Focus on the Avignon Festival Case. Journal of Tourism Sciences, 37(10), 97-117.

Jung Jieun; Sukekyu LEE; Ji Young Jung. A Qualitative Research on the Management Plans for Local Festival toward Glocalism: Focus on the Avignon Festival Case. Journal of Tourism Sciences. 2013; 37(10) 97-117.

Jung Jieun, Sukekyu LEE, Ji Young Jung. A Qualitative Research on the Management Plans for Local Festival toward Glocalism: Focus on the Avignon Festival Case. 2013; 37(10), 97-117.

Jung Jieun, Sukekyu LEE and Ji Young Jung. "A Qualitative Research on the Management Plans for Local Festival toward Glocalism: Focus on the Avignon Festival Case" Journal of Tourism Sciences 37, no.10 (2013) : 97-117.