2016, Vol.40, No.5

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

Healing phenomena such as healing talks, healing concerts, healing books, and healing tourism have swept over Korean society. Healing is considered as something of a ‘romantic cure’ for people who need to rest and recover from their everyday life. Healing phenomena were approached from individual and psychological standpoints rather than from social and sociological ones. For this reason, healing is criticized as ‘faked mind control technology’ in the same way the story of Ah Q of Lu Xun was criticized. After reviewing the concepts of healing and healing tourism within the limits and implications of they impose, liberalism and neoliberalism as theoretical backgrounds of this study were reviewed. This was done in terms of the aspects of economic thoughts and policy and the aspects of ideologies. This study proposes social meanings for healing tourism as follows: First, healing tourism has meanings for the culture of comport and cure in a neo-liberalistic society. Second, healing tourism can be understood as a subject formation process of culture in a neo-liberalistic society. Finally, healing tourism can be regarded as a commodification of cure and fatigue, a psychological comfort for people, and as a selling product in travel and tourism market.

The objective of this study is to evaluate foreign visitors’ cognitive and emotional responses to their experience from staying in a Hanok guesthouse in the Bookchon area, and to investigate the influence of such responses on their satisfaction and future behavior. Foreign visitors’ response data were acquired using an individual survey response based upon the convenience sampling method, over the period from the 1st or March, 2015 to the 30thof June, 2015. The study revealed that, first of all, foreign visitors’s cognitive and emotional response to their experience of staying in a Hanok guesthouse showed a positively significant influence on overall satisfaction. This indicates that reasonable price, convenient facilities, and systematic staff support have to be combined with the beauty of and cultural experience in a Hanok guesthouse in order to improve their satisfaction level. Secondly, the results from this study indicate that overall satisfaction of foreign visitors directly influence their intention to revisit a Hanok guesthouse. Findings from this study suggest that the owners/operators of a Hanok guesthouse need to develop a strategy that appeals to foreign visitors through special customer support programs that maximize their new cultural experience of staying in a Hanok guesthouse.

This study examined the structural relationships of perceived control, psychological ownership, attitude and behavioral intention toward domestic tourism. It focused on the case of Rail-ro, which is a seasonal rail pass for youth travelers. It also tested the mediating role of psychological ownership between perceived control and attitude/behavioral intention. Targeting youth travelers who made domestic trips using a Rail-ro pass in the Summer of 2015, an online questionnaire survey was conducted for two weeks from August 14 to August 28, 2015. A total of 241 responses were used for analysis after removing incomplete or invalid surveys. This study found that (1) perceived control exerted significant positive influences on psychological ownership, attitude and behavioral intention, (2) psychological ownership had a positive effect on attitude and behavioral intention, and (3) attitude showed a positive effect on behavioral intention. It also highlighted the point that psychological ownership is a significant partial mediator between perceived control and attitude/behavioral intention. This study provided academic and practical implications based on the importance of psychological ownership that travelers felt during their Rail-ro experiences in the context of domestic tourism.