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Scales Development for the Affectional Images on a Destination : Pure-affectional Image and Semi-affectional Image

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2002, 25(4), pp.13-32
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Park,Suk-Hee 1 고동우 2

1경기대학교
2경주대학교

Accredited

ABSTRACT

This study develops two kinds of scales measuring the affectional image that the tourists might have on a destination. The two types of affectional images for a destination were suggested in different level from the both of cognitive image and overall image. The two scales have been constructed and examined for the validity through the whole procedure of the collecting, selecting and analyzing the items. The results reveal that the two scales have the reliability and the validity as the measurements of tourist's image. Finally utility and academic values of the suggested image concepts and the matched scales were discussed in terms of tourism image study.

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