@article{ART000920086},
author={lee dong hui and Kim， Sung Hyuk},
title={Comparative Analysis of Image of International Carriers flying to Korea},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2002},
volume={25},
number={4},
pages={227-251}
TY - JOUR
AU - lee dong hui
AU - Kim， Sung Hyuk
TI - Comparative Analysis of Image of International Carriers flying to Korea
JO - Journal of Tourism Sciences
PY - 2002
VL - 25
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 227
EP - 251
SN - 1226-0533
AB - Author analyzes seven airlines that fly to and out of Korea. The survey data were collected from 700 boarding passengers, out of which 377 were used for statistical analysis. Factor analysis and multiple regression method were used to identify the dominant images of each airline. As for domestic lines, Korean Air was revealed having strong image in conveniency in scheduling and frequency in flights while Asiana Airlines showed rather strong appeal in cabin service quality, safety, and on-time operation. Also found were that JAL has strong merit in reputation and timeliness, United Air in freight schedule and reputation and Thai Air in economic airfare. Finally these images were found positively correlated with .embarkation preferences
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lee dong hui and Kim， Sung Hyuk. (2002). Comparative Analysis of Image of International Carriers flying to Korea. Journal of Tourism Sciences, 25(4), 227-251.
lee dong hui and Kim， Sung Hyuk. 2002, "Comparative Analysis of Image of International Carriers flying to Korea", Journal of Tourism Sciences, vol.25, no.4 pp.227-251.
lee dong hui, Kim， Sung Hyuk "Comparative Analysis of Image of International Carriers flying to Korea" Journal of Tourism Sciences 25.4 pp.227-251 (2002) : 227.
lee dong hui, Kim， Sung Hyuk. Comparative Analysis of Image of International Carriers flying to Korea. 2002; 25(4), 227-251.
lee dong hui and Kim， Sung Hyuk. "Comparative Analysis of Image of International Carriers flying to Korea" Journal of Tourism Sciences 25, no.4 (2002) : 227-251.
lee dong hui; Kim， Sung Hyuk. Comparative Analysis of Image of International Carriers flying to Korea. Journal of Tourism Sciences, 25(4), 227-251.
lee dong hui; Kim， Sung Hyuk. Comparative Analysis of Image of International Carriers flying to Korea. Journal of Tourism Sciences. 2002; 25(4) 227-251.
lee dong hui, Kim， Sung Hyuk. Comparative Analysis of Image of International Carriers flying to Korea. 2002; 25(4), 227-251.
lee dong hui and Kim， Sung Hyuk. "Comparative Analysis of Image of International Carriers flying to Korea" Journal of Tourism Sciences 25, no.4 (2002) : 227-251.
