Attractiveness of Islands as Tourist Destination: A Comparative Study of Jeju in Korea and Okinawa in Japan (섬 관광목적지 매력성 비교 연구:-제주와 오끼나와를 중심으로-)

Oh Sang-Hoon (오상훈); Kyesung Ko (고계성)

Attractiveness of Islands as Tourist Destination: A Comparative Study of Jeju in Korea and Okinawa in Japan

Journal of Tourism Sciences
Abbr : JTS
2006, 30(2), pp.201-216
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Oh Sang-Hoon ¹, Kyesung Ko ²

¹제주대학교
²경남대학교

Accredited

ABSTRACT

Using Importance-Performance analysis, a quadrant method, this paper examines island destinations as tourist attraction. The study island considered are Jeju in the southern Korean peninsula and Okinawa island in south-pacific of Japan. Visiting tourists to both islands were asked to rate attractiveness attributes of each island. The results indicate that at quadrantⅠ(keep it up), those visited Jeju involved the attributes such as natural attraction, scenery, public hygiene, safety, cultural attraction, and localism, while those visited Okinawa were the ones such as natural beauty, localism, public hygiene, safety, hospitality, and social mood. At quadrant Ⅱ(Concentration), Jeju took the comfortable traffic condition and hospitality, but Okinawa was found taking the weather and traffic condition within destination. The results may support the tourism destination manager and planner understand the way of satisfying island tourists.

KEYWORDS

섬 관광, 관광목적지, 매력성, 중요도, 성취도(성과)

Citation status

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