The Impacts of Market Orientation Effects Business Performance Hotel Industry (호텔 시장지향성이 경영성과에 미치는 영향)

조원섭; son sam ho (손삼호)

The Impacts of Market Orientation Effects Business Performance Hotel Industry

Journal of Tourism Sciences
Abbr : JTS
2007, 31(2), pp.339-358
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

조원섭 ¹, son sam ho ²

¹경주콩코드호텔
²경상북도청

Accredited

ABSTRACT

This study analyzed the relationships market orientation and business performance. To analyze the data collected from 157 respondents in the hotel industry at Gyeongju. The results can be summarized as follows.First, factor analyzed delineated three underlying dimensions for market orientation, such as customer orientation, competitor orientation and interfunctional coordination. Second, Every factor of market orientation were significantly affects business performance. Third, hotel's manager should have and maintain the ability of accurate prediction for market trend.핵심용어(Key words):시장지향성(Market orientation), 고객지향성(Customer orientation),경쟁자지향성(Competitor orientation), 부서간 협조(Interfunctional coordination), 경영성과(Business performance)

KEYWORDS

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Citation status

* References for papers published after 2023 are currently being built.

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