@article{ART001087674},
author={Chun, Byung-gil and Wha-In Lee},
title={The Effect of Background Music on Patrons' Satisfaction and Post-purchasing Behavioral Intentions in a Restaurant},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2004},
volume={27},
number={4},
pages={47-65}
TY - JOUR
AU - Chun, Byung-gil
AU - Wha-In Lee
TI - The Effect of Background Music on Patrons' Satisfaction and Post-purchasing Behavioral Intentions in a Restaurant
JO - Journal of Tourism Sciences
PY - 2004
VL - 27
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 47
EP - 65
SN - 1226-0533
AB - Music has increasingly been used as a marketing stimulus in retail environment as well as in commercial advertising. This study focuses on the effects of music on the responses of the restaurant’s patrons. The independent variable was manipulated using extracts of background music pre-tested to
vary in arousal(low, moderate, and high tempo). In the optimal arousal theory, a moderate level of musical tempo is expected to produce optimalarousal, thus inducing a pleasure-mood state. Music tempo-induced mood state was found to be an antecedent to the patrons’ responses. A fast tempo
contributed negatively to satisfaction, re-purchasing and recommendation
intentions whereas, a slow and moderate tempo produced a positive response.
KW -
DO -
UR -
ER -
Chun, Byung-gil and Wha-In Lee. (2004). The Effect of Background Music on Patrons' Satisfaction and Post-purchasing Behavioral Intentions in a Restaurant. Journal of Tourism Sciences, 27(4), 47-65.
Chun, Byung-gil and Wha-In Lee. 2004, "The Effect of Background Music on Patrons' Satisfaction and Post-purchasing Behavioral Intentions in a Restaurant", Journal of Tourism Sciences, vol.27, no.4 pp.47-65.
Chun, Byung-gil, Wha-In Lee "The Effect of Background Music on Patrons' Satisfaction and Post-purchasing Behavioral Intentions in a Restaurant" Journal of Tourism Sciences 27.4 pp.47-65 (2004) : 47.
Chun, Byung-gil, Wha-In Lee. The Effect of Background Music on Patrons' Satisfaction and Post-purchasing Behavioral Intentions in a Restaurant. 2004; 27(4), 47-65.
Chun, Byung-gil and Wha-In Lee. "The Effect of Background Music on Patrons' Satisfaction and Post-purchasing Behavioral Intentions in a Restaurant" Journal of Tourism Sciences 27, no.4 (2004) : 47-65.
Chun, Byung-gil; Wha-In Lee. The Effect of Background Music on Patrons' Satisfaction and Post-purchasing Behavioral Intentions in a Restaurant. Journal of Tourism Sciences, 27(4), 47-65.
Chun, Byung-gil; Wha-In Lee. The Effect of Background Music on Patrons' Satisfaction and Post-purchasing Behavioral Intentions in a Restaurant. Journal of Tourism Sciences. 2004; 27(4) 47-65.
Chun, Byung-gil, Wha-In Lee. The Effect of Background Music on Patrons' Satisfaction and Post-purchasing Behavioral Intentions in a Restaurant. 2004; 27(4), 47-65.
Chun, Byung-gil and Wha-In Lee. "The Effect of Background Music on Patrons' Satisfaction and Post-purchasing Behavioral Intentions in a Restaurant" Journal of Tourism Sciences 27, no.4 (2004) : 47-65.
