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Building Customer Relationships over the Internet in the Tourism Industry

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2004, 27(4), pp.85-103
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Kim, Do Whan 1 Kim, Hong-bumm 1 Kim Namhyun 2

1세종대학교
2한국개발연구원

Accredited

ABSTRACT

This study presented a theoretical and empirical analysis of the contributions of the Internet in establishing successful customer- relationships. Six factors were identified as key concepts in influencing customer-relationships on the Internet. The impact of the Internet on customer-relationships in the domestic tourism industry was examined and compared with hotels, airlines, and travel agencies. Results indicated that interactivity, accessibility, user-to-user communities, loyalty programs, and transfer of information were key factors in successful customer-relationship performance. Furthermore, the comparative analysis revealed that the significant Internet activity factors in airlines were distinctively characterized against those of hotels and travel agencies.

Citation status

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