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Empirical Study on the Effects of Motivation Factora on the Satisfaction of Local Festival Participants

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2004, 27(4), pp.203-218
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

김근우 1

1계명대학교

Accredited

ABSTRACT

Under the local self-government, local festivals have recently been regarded asa very effective means of developing local economies and increasing awareness in those areas. This study sought to find out the motivation factors of local festival participants. Based on the results, an empirical study was carried out to prove the significance among This study found that a significant number of festival participants must be drawn each year, and continuous reinforcement in each stage of integrated marketing should be made to make this festival successful.

Citation status

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