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Destination Image Formation Based on Residents' Local Image

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2004, 28(2), pp.213-230
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Ko, Dong Woo 1

1대구대학교

Accredited

ABSTRACT

This study explored the image formation on a destination in relation to a self-image bias hypothesis. Two assumptions were used: first, there is no common dimension of images over diverse destinations; and second, tourism images might be based on local area images of the tourists. According to image polarization levels, three hypotheses were induced to explain the tourism image formation process. A total of 100 university students, potential tourists, participated in the experiment. The results revealed that the data supported three hypotheses. These findings imply that the more an element contributes to explaining the polarized image dimension of the tourist’s home country, the more it takes on a central role in the formation of images of different destinations.

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